Ion Bright White Creme Lightener 10.6 Oz

I LOVE this bleach. It is so creamy and easy to use. I have never had major damage from using this (I also use either 20-30 volume max so that helps too) and it’s highly effective. The smell is pretty strong at first because of the chemical reaction so use ventilation, but overall it is excellent.

I used 2oz of this lightener, 2oz 20 vol developer then added 2oz conditioner and left on for about 20 mins. Have not toned yet, this is just straight results. It was gritty like mixed bleach is but not as annoying to mix. Not sure if it's my formula or this product but my hair is very healthy and does not have that "at home bleached" feeling.

Best bleach i’ve ever used, left my hair still feeling healthy and soft not damaged

I have NEVER lightened my hair before, and I've only ever used temporary hair dye. I followed the directions on this bottle and on the conditioner and lightened my hair from DARK BROWN to BLONDE! I had found out that I probably should've used some kind of purple shampoo to get a more natural color, but I didn't care enough as I just needed lighter hair for a cosplay. See the photo! I did two sessions in one day as my scalp is very sensitive and didn't want to lighten it so much in one sitting. Love it! Still have a lot left in the bottle!

Very nice, made my hair a lot lighter in only 30 minutes. Good for type 4 hair.

It’s very strong but it took the unwanted hair color out!

First time trying this bleach and it surprised me! I usually have a hard time bleaching my hair. It always ends up orange or not light enough. This bleach did a wonderful job. My hair was blue prior, it stripped ALL of the color out (for some reason left a pinkish tint where some of the blue was but it was cute and very faint. I was also going pink after so this was no issue even if it were noticeable.) photos provided are the blue prior, the bleached look, and the after pink dye. Unfortunately I did not take a picture of my bleached roots. I had to do the mass of my hair first and then my roots because of the time it took to do the majority of my hair. My roots didn't come out as light as the rest of my hair, i may have just been impatient and washed it a little early but it was really only like one shade off from the rest. You cannot tell with the final product. Hope this helps! I would definitely recommend. I used the ion sensitive scalp 30 developer with it. (The last picture is after three weeks and about 4 or 5 washes! I used the arctic fox hair dye.. the newer looking ones. And i do use a color conditioner.)

I have tried so many lighteners over the years and nothing achieves such a great even lift like this does.

La Éclaircissant crème blanc brillant est une crème éclaircissante efficace qui aide à uniformiser le teint, réduire l’apparence des taches sombres et apporter un éclat lumineux à la peau.

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

Best bleach. Absolutely no dust for- obvious reasons. I've not hurt/burnt myself using this yet and it because there is no dust I don't feel like it's as strong a smell in my bathroom either. We should all be wary of small enclosed spaces and bleach after all. This is my 3rd purchase of this and I mix it with the 20 or 30 volume I have- usually the 20 because its the same brand and I really do have a sensitive scalp. It works great- it just runs out fast. Which is what happened to me last week. I now have some brown patches and weirdly some pink where the old black dye was. Going to be a pickle trying to just get those spots but I'll manage. Great product. Will hopefully be buying it again in the future.

I use this bleach all the time. It works great and lifts very well with 20 vol developer on my medium brown hair.

This product with the 20developer is amazing for when I want to add soft highlights….follow the instructions, I definitely recommend (after measuring the cream) give it a creamy mix and slowly add the developer of your choice for the perfect consistency