

🐾 Smart feeding, happy pets, stress-free homes!
The SureFlap Microchip Pet Feeder is a vet-recommended, automatic feeder that uses your pet’s microchip or RFID collar tag to grant exclusive access to their food. Designed for multi-pet households, it prevents food stealing, controls portions for health management, and keeps food fresher with a sealed bowl. Featuring adjustable lid timing and a training mode, it adapts to all pet personalities. Backed by a 3-year warranty, it’s the ultimate solution for hassle-free, personalized pet feeding.
| Brand | SureFlap |
| Color | White |
| Customer Reviews | 4.1 out of 5 stars 13,547 Reviews |
| Material | Plastic |
| Recommended Uses For Product | Multiple Pets |
| Special Feature | Lightweight |
| Target Species | Cat |
A**R
I love these. Genius idea for multi-cat owners. Solved all of my feeding problems.
My full review after a month! : So I have two cats that need two different diets. One cat that is a food stealer and one very timid girl. Timid cat was eating food stealer's prescription food but it made her turn into a chonk. So we needed a solution that would give timid cat her own private bowl that food stealer couldn't get to, and her own food for weight management. I couldn't just give timid cat her own kind of food because food stealer would steal it all and food stealer wouldn't eat her prescription food, which she needs. So I asked the vet how to help a cat lose weight, he suggested scheduled feeding. I researched online how other people have handled scheduled feeding, and soooooo many people suggested SureFeed feeders as the holy grail of solutions. I was a bit intimidated by the price initially (worth every penny). But I saw it as how I see humans, if I can avoid a problem from getting worse, it'll save me money in the long run. I had spent over $1,000 on food stealer's GI diagnosis already and timid cat was probably on her way to pre-diabetic if I didn't do something. So after a few trial and error with feeding them in separate rooms, the absolute hassle and refusal from the cats to make that work.. I said okay, these feeders are beyond worth paying for to try out. And I am so glad that I did. For me, so far, they are the holy grail. Every problem I was having with food stealer and timid, have been fully resolved with the feeders. They each eat their own meal plan, in their own bowl, and they can't mix. Timid has lost weight already with her weight management food, and stealer is happily eating her GI food. Timid, who is also a grazer, can graze on her own time (Later I will include how timid got used to the feeder itself, because she is..well..timid; I used the collar tag for training!) without stealer eating the wrong food. And timid has gotten much more comfortable knowing that stealer can't bother her feeder. Setup: Setup was easy. Unbox, place where you want it, the large button opens the feeder, add food, click the +pet button to have the feeder detect your pet's microchip. It detects it really easily within a few seconds. You can reprogram that anytime, I did for timid's collar tag. You just hold down the +pet button for 10 seconds, then add the new one. I accidentally put the feeder in training mode not knowing what that button (or training mode) was and had to turn the feeder off and back on and read the directions. If you hit the training mode button and think you broke something....you didn't! Lol. It's probably training mode and you need to read the directions. My cats didn't need the back protector, stealer is thankfully happy using her own feeder. But you could easily use a box (like other people) or put it up against a wall/corner with something to block a side. Adapting to the feeder/how they handled it: I put food in each feeder, and sat them near their old bowls. I used timid cat's original food to start, so she had some familiarity at first. BEFORE letting timid cat in the room, I had stealer in the room alone to show her the feeder and how it opens. She is a glutton so as long as she knows food is in there and she just has to walk up to it for it to give her that food she is good to go. Next was introducing timid. I took stealer out of the room. I opened the feeder for timid and let her sniff. She knew the food was there but didn't want to walk up to it, so I took the food out and sat it in front of the feeder. She ate from it like that for a few days but we needed her to eat from the feeder. Now we have a third cat with food downstairs, and I didn't want timid to get desperate and go eat from that bowl. She needed to learn her own. So we kept timid in HER room for a week to ensure she would get used to her own bowl (letting her out only when supervised). During that week I gradually put the bowl in the feeder more, but left the flap open. Then mid way through the week I closed it. Per the vet, if she is hungry enough, she will use it. And she did. After a day and a half of only drinking water, her instincts kicked in and she opened it herself for the first time (she knew how it worked the whole time, she just didn't like the "opening sound") and over the rest of the week she opened it herself more, and more, and more times. It's been a month now, and she uses it completely normally. Another tip that worked SO well for getting a timid cat used to the feeder was using the included microchip collar tag. At first timid cat didn't like getting too close, but her microchip in her back made it to where she needed to get pretty under there for the flap to open. So I thought "the tag is closer to her face and would open it sooner". So during training I used the collar tag so it wouldn't open right in her face startling her, it opened sooner before she was really close to it and opened gradually as she walked up to it. Shipping: -Ordered 2 of the first gen (the one without the app) because I didn't want the app. Just wanted to keep things simple so I got the regular feeders. They arrived together, on time, and were the correct items. -Included with the feeder: a microchip tag, 2 bowls, a mat, offer for 3 year warranty, and instructions. -Size of feeder: per the box diagram 200mm height x 320mm length. Bowl is 400ml.
A**D
Perfect for my multiple cat household
I have three cats. Cat 1 has to be on a special Rx food, Cat 2 is a ravenous monster, and Cat 3 has health concerns & needs his food intake monitored to ensure he is eating. I have two of these feeders, one for Cat 1 & one for Cat 3. Without these feeders, I would never be able to keep my cats healthy! The feeder itself is very easy to set up. It does require 4 C batteries to work, but I have had the feeder for Cat 1 for over a year & I have only needed to change the batteries once. To get it linked to the cat's chip, all I had to do was press the button on the back for the feeder to be ready to read the chip, then put my cat's head under the white arch, where the sensors are located. That was it! Easy peasy! With Cat 3, he is not the kind to let me pick him up to put his head under the arch, so I just pushed the learning button on the back, put some treats on the closed lid, & waited for him to put his head under to eat them. Then it was linked to him. Some things I really really like about the feeder are: 1. The training mode. This was great for Cat 3. (Cat 1 didn't need it at all, he caught on super quick that putting his head under the arch opened the lid & he got to eat). Cat 3 is really easy to startle and fairly anxious, so the training mode, where the lid doesn't open/close all the way, was great for him to get him used to the sound & movement of the lid. He was able to get the hang of it in about 2 weeks. 2. The ability to change the speed of the opening and closing. This was a nice feature for Cat 3, since he likes to take his individual bits of kibble out of the bowl, set them on the ground, and eat them one at a time. This pulls him out from under the arch. I put his on the 3 second delay before it will close the lid, and this delay means he can pull out his kibble, eat it, and go back for more before the lid closes up again. Since he is so nervous, if it closed up right away, he probably would get freaked out and confused and not go back for more. Cat 1 scarfs all his down right away, so I have his set at 1 second delay before closing up. This is a nice feature so you can adjust to your cat's needs. 3. The intruder cat feature is excellent! As I said, Cat 3 needs the 3 second delay. So when he is done eating for the time being (he is a grazer) and walks away, it will stay open for 3 seconds. Cat 2 (the only cat who uses a regular dish bc he doesn't have health concerns) eats everything all the time, so he will try to sneak in to eat the food in the other cats' bowls. Cat 1 feeder is set to close after 1 second so it's usually too fast for Cat 2 to get there, but Cat 3 feeder stays open for longer. So Cat 2 tries to go to that to eat the food. But once he sticks his head through the arch, it reads his microchip as an intruder cat & will immediately close, even if it hasn't gotten to 3 seconds yet. This is important for my cats, because I have to monitor Cat 3's food intake and it's great that the feeder will not let any of the other two cats eat from his feeder once it reads their chips. 4. The bowls are dishwasher safe. The dual bowl is good for Cat 3 who gets both soft food and kibble. 5. The lid movement is not loud at all. 6. The battery drain is minimal so you won't have to be buying C batteries all the time. Things I wish were improved in the feeder are: 1. The sensor only works if your cat puts his head under it, both for authorized and intruder cat's. Which means sometimes, Cat 2 will be able to come at the food by putting his head behind the arch & snatching up food without the sensor reading him as an intruder cat. I believe they sell a hood piece on the company website, but given the price of the feeder to begin with, it feels like the hood piece should just be free/come standard. The point of this item is to keep other animals from accessing the food, so this oversight defeats the purpose of the feeder. However, since the lid will still close after 1,2, or 3 seconds depending on your settings, this negative isn't a major deterrent for me, since I bought a second one when Cat 3 got sick & I had to start monitoring his food intake. 2. I wish there was an option to pick different colors for the bowls when you buy the feeder itself, instead of it coming standard with gray. It would make it easier for those of us who have more than one feeder to designate which feeder went with which cat. I can remember easily enough, but I travel a lot and hire a pet sitter to come feed my cats, and I have to specify "Cat 1 feeder is on the table, Cat 3 is on the floor" or whatever each time. It would be nice if I could have selected a different colored bowl when I purchased my second feeder. There is an option to buy different colors separately but again, these aren't exactly cheap feeders & I don't want to have to buy additional stuff if I don't have to. But again, not a big enough issue to deter me. If you have more than one pet, need to have some pets eating different foods than others, have a pet who eats all the food before the others can get any, etc. then I can't recommend this enough. It's not cheap, but it has been a necessity for me to keep my cats who have health problems healthy!
C**N
The best feeders ever!
This is the best feeder! It works with the microchips our cats already have and it easily programs to each individual cat - one feeder I have programmed to two cats. I have one fat cat who needs to be on a diet and one cat who has asthma who needs meds but is finicky about eating her food when the meds are in it. These feeders are perfect! I can monitor the fat cat's eating and she can't access the food for the other cats. I can put the medicine in the asthma cat's food and she can eat it or not eat :) I then have two other who can free feed so the third feeder is just for them. It only took 5 days to get them all used to the feeders - I started out putting their food bowl just inside the feeder on the pad they stand on. Then after a day moved the food into the tray leaving the covers up. I had to position each cat by their feeder each feeding during this time. After another couple days I turned on the training mode where the cover would only close a little way so they could get used to the sound and movement when they approached. I am very happy with these feeders and their ease of use and would 100% recommend them!
C**E
Pretty great (in depth review)
Ordered 4/2025 and have had it for about 6 months now. I do love this product. I got a kitten that believed anything that can be eaten in this house is hers for the taking (dog food, human food, cat food etc). With her stealing our other two cats food I really needed something that let her out but still let our other cats enjoy their food. This product is a pretty penny but I definitely think it was worth it. I had no issues using / setting it up. I have three cats: one large 15 lb adult, one medium 12 lb adult, and a small 8 lb young adult. I have a sure feeder for the two adults. My large cat has no issues eating from the feeder, she does have to get lower than our 12 lb med cat but she doesn’t seem uncomfortable nor unhappy about it. So I would say the fit is fine for my particular cats. This keeps our young adult out of her two sisters’ food while still allowing them to eat as they please, the bars on each side keep her from swooping in beside our other cats. The flap closing time is a good time, not too fast but not too slow, which works as my young adult hasn’t caught on that if she gets in fast enough she could get a bite at least. My only two cons about this feeder are that I wish it had programmable feeding times vs the all day free feed that is standard in these. My cats are on a schedule and I work odd hours that make feeding from the surefeeder inconvenient at times. I also wish that the back cover for the unit came with it rather than having to pay for it separately. TLDR: • Product works, a bit pricey but works for my household of cats. Might not work for quick, greedy cats as the flap won’t close as long as the intended cat is close enough to register the tag • Product Functionality: Effectively prevents other cats from stealing food while allowing access for the intended cats. • Ease of Use: Simple setup and usage with no issues so far • Areas for Improvement: Desire for programmable feeding times and inclusion of the back cover in the initial purchase. Overall 4/5 star product, and in my opinion, it was worth the money I paid. If they came out with one with a programmable feeding time or a dispenser attachment I’d buy it in a heart beat.
P**R
Moody Mama hated it but Fat Cat does just fine
Okay, so I have seen this thing before and I finally decided to buy it in May 2016 (this year) for my oldest cat so my fat cat doesn't eat her food. I have tried everything to get him to drop weight but aside from separating them (headache) and they refuse to do so or sitting with them (which my momma/oldest cat doesn't eat in on sitting) it just hasn't worked. So, I invested. Thing is, at first she would eat from it. She didn't seem bothered but within the first day she just decided she wouldn't eat from it. I cant get her to do so. I even tried to warm her up to it but no, the fatty would just jump up there and eat her food. I finally gave up. (she's a b and super moody/stubborn). This was a bummer cause I had to buy a specific leather collar for her because she has allergy issues and a regular collar is a no go because she will scratch at it so much it frays and she nearly chokes herself with the collar. I decided to make the fatty use it. It's been going well. He doesn't mind it. I have to keep my oldest cats food up on the spare mattress in the room (I hate it but she has made that place her home so far) and I haven't seen him jump up there. So, I've specifically measured the food and he seems to be doing well. So, it works for him. I think maybe if I get another for her it'd be best cause she wont be able to refuse but who knows. Now I have a new kitten whom loves the fat cat (who is only sociable with me and actually chases the dog away for attention) which is entertaining to say the least. Problem is, she sneaks up on him and goes under to get his food. Poor thing nearly died outside when my fiancé found her. It's a whole story of family dying maybe of starvation or heat exhaustion but she lived and is super healthy, not scared of a huge truck, forklift, even the fat cat or dog. She does fear my momma cat as she hisses at her like a meanie. I will also say that she's fast to get in to take his food if he's eating which displeases him but she's such a lover. However, when it's closed she will dance all over top of it and cant eat it. This pleases my fat cat much. To watch her try but not get his food. Good entertainment. Overall, I'd love to get two more of these eventually but right now it's just steep. I'm disappointed that my momma didn't take to it but it's doing its job. I'm not sure why someone would have 30 something cats (yes, you can program that many) or why you would need this feeder to program that many cats to eat from one small bowl. It doesn't make sense. You cant put food for 30 something cats in the feeder and at that point you don't even need this thing and it's probably much more fancier than that person would need with that many cats. Seems like a waste and pointless but sure is funny to think about. Whatever. I do know that the timer can be changed to close sooner so the kitten doesn't get to it as quickly but the way she sneaks in I doubt itll help. Overall, it's a great product! Truly. I wish I would have gotten it cheaper of course. I gave it a 4 star because my momma cat just hated it and I even did what it said for shy cats but they need to have a mood cat adjustment section in the instructions. Not that it is the companies fault but it's so expensive it's truly ridiculous. But I digress, I still think I'd buy more for my other pets. I have already talked about it. Just wishing I could get a discount for getting two or something. UPDATE July 16, 2016: so, I thought it odd before that the lid opens without my cats collar but thought it was just due to my smart watch or something. However, I didn't worry about it since my fat cat is the only one who eats from it (waste of money since its my mama cats food that needs to be protected from HIM) but I made it work. I was having no issues with the new kitty except trying to train her it's not her bowl which was fine. She would play on it and not get any food but I've noticed that if you walk in the feeder or put your hand in it enough it'll open for you without the chip or pressing the button. Sometimes it does it just in one try. Pisses me off cause my dog now has started attempting to eat their food unlike before and if I'm not home he other half doesn't know what he did. Anyway, I'm not happy with this. I reset the feeder. Reprogrammed the chip reader and changed everything. I'm pissed at this point cause $150 is not cheap for a bowl that doesn't do what it says it will. I liked this a lot but now I'm extremely unhappy about it because it's not just about my fat cat not eating other cats food. It's so much more. I've dropped the stars to one now. Attempting to log onto the website for help is a joke too. You sign in and it keeps saying your signed in but takes you back to the page you were on and low and behold you aren't signed in and can't make a comment or ask a question. The only solution for another person with this problem was to reset or call them. I don't even know what kind of number that is so that's not a possibility. The other solution didn't work.
E**E
Vital for food thiefs!
This product definitely isn't cheat, but it is a MUST in my household. I got my first one two years ago and it's held up very well for my grazer cat. Well, my second cat is a grazer now too and I just moved in with a girl with two other cats that are stealing my second cat's food, so I just purchased a second one. The first one has never had any issues and works very well. In the several years since owning it, I believe I've had to change the batteries MAYBE four times. It holds the amount of food my cats eat in a meal easily, and comes with two options of bowls, one whole bowl and one split down the middle, which is good for those that feed wet and dry simultaneously. Very easy to set up and operate with only three buttons, only one of which you use regularly. This also makes it simple to give directions to others feeding the cats if I have to go out of town! My cats both learned how to use it within two days. Perfect to protect from thieves and keep food fresh all day!
J**B
Not Durable
I purchased two of these microchip feeders in 2021 to solve a big problem—one of my cats eats everything, leaving nothing for the other. At first, the microchip feeders worked well. Programming each cat to their feeder was easy, and it solved the food-sharing issue. That said, there were frustrations right away: The feeders only run on batteries (no plug-in option). The stainless steel bowls had to be purchased separately, my cats like a lot of cats are allergic to plastic. The bigger issue is durability. Both of my first feeders stopped working after about two years (I thought the warranty was only two years at the time). In 2023, I bought two more through a different reseller to save money. Unfortunately, this second set has already failed in the same way: The red light comes on instead of green. At first I could clear it by pressing the buttons, but eventually it stayed red all the time. Even worse, the flap stopped opening and shutting, making the feeder unusable. At around $175 each, I’ve now spent over $700 on four units that lasted only about two years each. Even if the warranty is now listed as three years, I don’t feel confident spending more money on replacements. The concept is excellent, but the reliability is very disappointing. Imagine needing to buy one for each cat every two years for the duration of their life.
A**S
Cat Figured It Out In Two Tries
TLDR: even my cat (who has maybe one braincell) figured out how to use it in 2 tries. Our male cat was put on an emergency prescription diet. While our female cat can have his food, he cannot have hers. We got this to keep her food away from him. This works amazing. It was super easy to register her microchip with the machine (took seconds) and the changeable speeds are a plus. We use the one second delay since our male cat is quick. Stability wise it works great. I did have to put a box around it since the sides are exposed when she's eating but it's no big deal. I think she likes the privacy of the box. Color is as featured. Food capacity is what you'd expect for a normal sized cat bowl. I liked it came with 2 bowl options. It's light weight too and easy to open and clean. Big button on back, press it and it opens up for you. Of course the price is a bit high, but we were in sort of an emergency situation and this has been a lifesaver due to the ease of use. (I might buy a second one if she keeps stealing his food). Overall would recommend to anyone.
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