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Buy Customer Experience For Dummies by Barnes, Roy, Kelleher, Bob online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: A VERY enjoyable book on an often under-rated topic. I'm sure that we all have examples of good & poor Customer Service (I have often had cause to question desertcart about their own delivery service providers, for instance), though Customer Experience or "CX" is different, since this covers all of the points at which customer & provider touch & the customer's overall enjoyment of otherwise of that contact. As an experienced management & change consultant who's spent almost 20 years increasing productivity, knowledge & culture to allow them to grow, it's refreshing to read something that covers such a vital subject, especially in a world where competition is higher than ever & creating customer loyalty is vital - Actually it always has been & seems to be coming back into "fashion" again. I hope that those who read this & begin to understand CX & they way it helps build Customer Service & loyalty & realise that it's not just a department - it's an attitude that every employee needs to have. A good read Review: Muy recomendable en todo los sentidos si se quiere tener unas primeras nociones del mundo de CX y bien en relación calidad precio.
| Best Sellers Rank | #30,504 in Books ( See Top 100 in Books ) #98 in Sales & Selling #156 in Marketing #428 in Business Processes & Infrastructure |
| Customer reviews | 4.3 4.3 out of 5 stars (50) |
| Dimensions | 18.73 x 2.08 x 23.5 cm |
| Edition | 1st |
| ISBN-10 | 1118725603 |
| ISBN-13 | 978-1118725603 |
| Item weight | 1.05 Kilograms |
| Language | English |
| Print length | 368 pages |
| Publication date | 20 January 2015 |
| Publisher | For Dummies |
B**T
A VERY enjoyable book on an often under-rated topic. I'm sure that we all have examples of good & poor Customer Service (I have often had cause to question Amazon about their own delivery service providers, for instance), though Customer Experience or "CX" is different, since this covers all of the points at which customer & provider touch & the customer's overall enjoyment of otherwise of that contact. As an experienced management & change consultant who's spent almost 20 years increasing productivity, knowledge & culture to allow them to grow, it's refreshing to read something that covers such a vital subject, especially in a world where competition is higher than ever & creating customer loyalty is vital - Actually it always has been & seems to be coming back into "fashion" again. I hope that those who read this & begin to understand CX & they way it helps build Customer Service & loyalty & realise that it's not just a department - it's an attitude that every employee needs to have. A good read
J**O
Muy recomendable en todo los sentidos si se quiere tener unas primeras nociones del mundo de CX y bien en relación calidad precio.
R**R
Muy conciso y exacto en los temas que aborda. Además de haber estudiado el tema, llevo años practicando métodos y herramientas que fortalecen el CX, este libro logra dar una visión general para quienes desean entender o iniciarse en CX. Recomendable para todo Director de Servicio al Cliente.
S**O
This a great book. Roy Barnes is very inspirational lays out the case to focus on custmer experience.
V**O
Good for beginners and maybe I to revise the concept
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