The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World

I remember reading Marcus' book "They Ask You Answer" and thinking how cool it was that a simple approach could be so effective, and generate marketing content ideas so easily. I played with video off the back of that book, but this book has helped me to expand the TAYA concept with more variety. There are so many ideas in this book that you will find something you can use.

Excelente libro, una buena referencia para los que nos dedicamos a las ventas y mkt. Muy buenos consejos

Impactful, resourceful, and packed with gems. A must-read for any serious entrepreneur in the content and marketing space.

This qualifies as our top recommended read of 2020 because it would be hard to read and not be inspired to try something different. There are so many astonishingly bright ideas in the book. It was courageous to write a book about video; an oxymoron. However, there are those like me who are more likely to read the book than watch the video. It was written and published during the COVID pandemic. I love that the authors made thought leadership a central theme of the book. Video is the perfect medium to build trust and thought leadership for your brand. It is great to see the latter part of the book dedicated to tips on how to embed an in-house videographer in the team. We have composed a list of videos to try out on a project. “The only mistake you can make is not trying to create video at all,” writes Marcus Sheridan in the book The Visual Sale.

I had read only a third of the book and I already knew what I had to change in my business to be more successful as a video strategist. The knowledge offered to us in this book is literally life changing. Can't express how much I learned reading it.