Activated Charcoal Toothpaste, Fluoride Free with Activated Charcoal, Teeth Whitening Toothpaste with Fresh Mint and Coconut Oil, No SLS, Vegan, Gluten Free, 3 Pack, 4 OZ Tubes

The best option among Free of nasty additives and fluoride

Sooooo bad

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Very good

So far so good, will update my review after 2 months if this is effective teeth whitening

not for me

Great toothpaste without the toxic fluoride. Also whitens teeth and pleasant taste.

I’ve been using this Hello Epic Whitening Charcoal Toothpaste as part of my daily routine, and overall it’s been a solid switch from traditional toothpaste. The first thing I noticed is the texture — it has a smooth consistency and doesn’t feel overly gritty like some charcoal toothpastes can. It also has a mild mint flavor that leaves your mouth feeling fresh without being overpowering. I like that it uses a fluoride-free formula with activated charcoal and coconut oil, and it doesn’t have the strong foaming you typically get with SLS-based toothpastes. The cleaning feel after brushing is still good — my teeth feel smooth and clean afterward. Since using it consistently, I’ve noticed a slight brightening effect, though it’s fairly gradual rather than an instant whitening change. It feels more like a maintenance toothpaste for everyday use rather than a dramatic whitening product. If I had to mention a downside, it would be that charcoal-based toothpaste can sometimes make a bit more cleanup in the sink compared to regular toothpaste, but it’s not a major issue. Overall, this is a good everyday toothpaste option if you prefer a more natural-style formula with a mild mint taste and a gentle whitening effect over time.