

❄️ Freeze the brass, flaunt the frost—your blonde’s new best friend!
L’Oréal Paris Feria Power Hair Toner is an ammonia-free, demi-permanent gel designed to eliminate brassiness and add cool tones to all blonde hair types. Utilizing high-speed technology, it delivers visible toning results in just 5 minutes while conditioning lightened strands for softness and shine. One application provides up to 3 weeks of brass-free, multi-dimensional blonde color maintenance, making it ideal for in-between salon visits without lifting or shifting your base color.















| ASIN | B08HDRW67M |
| ASIN | B08HDRW67M |
| Best Sellers Rank | #8,562 in Beauty ( See Top 100 in Beauty ) #34 in Semi-Permanent Hair Color |
| Brand Name | L'Oreal Paris |
| Color | Ice Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.0 4.0 out of 5 stars (3,361) |
| Customer reviews | 4.0 4.0 out of 5 stars (3,361) |
| Date First Available | 21 August 2022 |
| Full Cure Time | 5 Minutes |
| Global Trade Identification Number | 00071249422816 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item model number | 071249422816 |
| Manufacturer | AmazonUs/LOS0L |
| Manufacturer | AmazonUs/LOS0L |
| Material Features | Hypoallergenic |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Product Benefits | Maintain and enhance cool blonde color for up to 3 weeks |
| Product Dimensions | 6.26 x 8.26 x 15.88 cm; 159 g |
| Unit Count | 1.0 Count |
R**U
Best toner EVER
Removes all brass, gives you a cool blond! I love this toner and already ordered my second bottle! Don’t leave more than 10 mins
K**A
My actually became light brow instead of ice blonde
Didn’t do much
D**6
The L'Oreal company came through for me. I had ordered their product " Iced Blonde" 3 times. The first one was switched purposedly for a horrible metallic grey. I had to spend another $18.00 for color remover and another box of Iced Blonde which was not tampered with. The first one came with a somewhat crushed box but an intact seal. The color is not on the color tube inside the box. Since the seal was secure it never occurred to me someone (in shipping?) would think it cute to change the color. The second box was perfect. The color is perfect so when it came time to order number 3 I did so thinking it could never happen again. I was wrong. Same situation intact seal somewhat smashed top, I took the product and mixed a little in a plastic cup and waited. Its a 10 minute toner so nothing changed and I felt confident everything would be ok. Wrong. Ended with gun metal grey hair. I left a rating explaining my problem and the next day I got a brand new box smooth box top and all. Today I get the color remover and I am back to being a blonde again. L'Oreal came through with flying colors. This being Fourth of July weekend I thought I would have to go thru it with the horrible grey color. Thank You L'Oreal you are a stand up company. Diane Q
J**R
Took the risk of using this toner despite all the negative reviews. Clearly, some people cannot read instructions and refuse to actually take extra caution on how the toner works. It is not dye nor is it a bleaching kit. If left on for too long (ie. exceeding 15 minutes), the toner WILL turn a greyish purple and it WILL make the blonde more grey. With that said, this toner took out the most obnoxious orange brassy tones out of my hair and gave it a nice ash blonde. Waited over 3 days to use the toner AFTER bleaching my hair. It's best to wait so your hair and scalp isn't shocked with all these boxed chemicals. I've had ash blonde before so I already knew what to look for. What helped a lot was using a purple conditioner after washing out the toner and leaving that on for 5 min (as per instructions on the bottle) before rinsing completely. Worked just fine for me!
T**Y
The photo does not do it justice, simply because of the lighting. It came out a beautiful icy/silver/blonde For reference my hair was a dark dishwater blonde first. My hair was coming in bright silver and white so I decided to take the plunge. I did tons of research first. This is a TONER not a color. It is used to take out the brassiness the bleach leaves behind. I used L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, and it worked beautifully. I applied it to the back first, wore a foil cap, (ordered from Amazon) Left it on for 15 mins then removed cap and added the rest of the bleach for another 45 mins. It was then a barely yellow cream color. I rinsed it out, using the conditioner but only left it in for 2mins. Dried my hair, let it rest for an hour. The I added L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner. You have to watch it constantly, because it works very quickly!!! I can't emphasize that enough. It took my hair from a creamy barely there yellow to an icy silver in 5 MINS FLAT!!! I've seen the reviews where it turned others' hair a dingy brown, but that's because it was severely over processed. Again, it works extremely fast!! 5 mins is all you should need, and don't take your eyes off it!! As you can see by the photo it works perfectly. It's a process and you have to be patient and take your time with it. I've subscribed the product that's how wonderfully it worked!! I'll use it until my natural silver/white fully comes in.
M**A
This product is rubbish and fake it didn’t bleach nothing please do not buy it
K**R
Do not buy this product! It turned my hair dirty grey in less than 10 minutes. I had beautiful blonde hair with platinum baby highlights. I thought I would tone out some brassiness to make it perfect, now my hair is way darker and a weird on dimensional taupe grey. I am in damage control with lemon juice and dish soap. :-(((( I'll stick to purple masks for now on.
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