Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (1st Edition)

As the founder of the Freedom Builders Club, I pride myself on guiding fellow founders through the labyrinth of entrepreneurship. I'm Kristina Rutherford, your systems superpower, and I've just had a few lightbulb moments that I can't wait to share with you. I just finished Russell Brunson's "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice." Yep, it's a mouthful of a title, but let me tell you, it's packed with powerful insights that will shift your perspective on your business. 1️⃣ First takeaway, this book is all about becoming a leader, a trailblazer in your field 🚀. Brunson emphasises the power of storytelling to connect with your audience at a deep, emotional level. This resonates powerfully with our philosophy at the Club, where we're all about building genuine, lasting connections. 2️⃣ Secondly, Brunson brings home the need for a well-defined, irresistible offer. This is your unique selling proposition, the thing that sets you apart from the competition. It's your "aha, this shifted everything" moment waiting to happen. And at the Club, we're all about helping you find and articulate your offer with crystal clarity. 3️⃣ Finally, Brunson highlights the importance of building a tribe, a community of like-minded people who are passionate about your message and ready to rally behind your vision. This is founder grit in action, and it's exactly what we aim to do within the Freedom Builders Club. In short, "Expert Secrets" is a must-read for any founder looking to create a mass movement and build a thriving business. It’s a powerful tool to add to your entrepreneurial arsenal. If you’re hungry for systems, clarity, and breakthroughs, this book is your meal ticket. Let it inspire you, light a fire under you, and guide you towards your vision. So, fellow founders, get your hands on this book, and let's get building! 🛠️💪🔥

This book has a lot of sound advice. Yes, it does have plenty of Brunson's 'look how well I and my friends have done' stories. But the strength of the book is it does not offer shortcuts and get rich quick promises. The ideas are actionable, but take work and care to get right. But they do make sense and, let's face it, Brunson and his friends are all a great deal richer (and better at this stuff) than I am. I have plenty of post-its in my copy, with comments on both large and incremental changes I plan to make in my business. And by that measure, this is a very worthwhile book to read.

I thought this book was great. Extremely useful for those looking for top tips for pitching your business in person, on paper or online. I initially bought it as I deliver training to start ups and wanted to get some good ideas for pitching content but I also support the voluntary sector as part of my job and I’m finding it extremely useful for writing effective case studies and narrative for reports. Really easy to read, presented simply with really useful content.

Intriguing, insightful and full of inspiration to guide me on my exploration of my next business ideas. Well worth a read if you want to understand how to shape your storytelling into a flow that works from someone who's learned as he went.

Well written, to the point and yes it will make you money. Read the intro to see if your business could benefit. The ideas and thinking in this book are very clever and if you have good intentions you will do well from this book. For those of you thinking that it is all about selling clickfunnels or Russell's other businesses - yes they are mentioned but you could still do the same thing by yourself, but it would be much more time consuming. It has completely changed the way I think about my marketing.

Fantastic book that everyone who has e-commerce should read. So many valuable tips & information I actually couldn’t believe it. This is coming from someone who has a background in sales & web for many years & runs a offline business & now online. Highly recommend this book 💯

It has a lot of useful information but it becomes very long and repetitive. It could be just 100 pages of knowledge.

I finished about 200 pages, I'm creating my own internet marketing course at the moment and I can say that this book is amazing, I found exactly what I was looking for. There was few upsells for clickfunnels and inner circle, but in total information was really valuable to me.

Expert Secrets is a valuable book for anyone interested in building an online business or learning how to stand out in a competitive marketplace. Russell Brunson explains clear, step-by-step principles for connecting with an audience and creating content that resonates with them. The book helped me understand how to communicate more effectively, using straightforward examples and strategies that are easy to follow. What I appreciated most was how accessible the ideas were, even for those with no prior knowledge. It’s an excellent resource for those starting their entrepreneurial journey or looking to refine their marketing approach. A solid addition to any business bookshelf.

Même s’il est en langue anglaise, avec des notions d’anglais scolaire, vous trouverez grâce aux nombreux schémas et textes simples la réponse à vos questions sur la mise en place de tunnels de vente. Il n’est plus besoin de présenter Russell Brunson, expert parmi les experts des tunnels de vente. Ce livre vous fera gagner de nombreux mois dans vos démarches marketing.

Meiner Meinung nach eines der besten Bücher, die es im Online Marketing Bereich gibt. Da können die meisten Deutschen Online Marketer einfach mit Abstand nicht mithalten. Das Buch ist ein Muss für jeden der online Geld verdienen möchte. Ich habe das Buch in wenigen Tagen durchgelesen, weil es mich so gefesselt hat.

bueno!!!

Es el mejor libro sobre marketing que he leído. Es una guía paso para dejar de vender, y comenzar a crear un movimiento masivo de gente, que comparten un propósito y te identifican como su líder, por lo que querrán comprar lo que vendes.