

🔥 Dare to go bold with vibrant red that lifts and shines in just 30 minutes!
L'Oreal Excel HiColor Highlights Red is a permanent hair color specially formulated to lift dark hair 3-4 levels in a single step without pre-lightening. Its advanced creme formula delivers vibrant, true-to-shade red tones with no brassiness, enhanced shine, and conditioning. Designed for quick 30-minute processing, it offers salon-quality results that last, making it the go-to choice for professionals and trendsetters seeking bold, head-turning color.
| ASIN | B004KEQKR4 |
| ASIN | B004KEQKR4 |
| Best Sellers Rank | 9,840 in Beauty ( See Top 100 in Beauty ) 138 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Colour | red |
| Country of origin | USA |
| Customer Reviews | 4.6 4.6 out of 5 stars (3,533) |
| Customer reviews | 4.6 4.6 out of 5 stars (3,533) |
| Date First Available | 27 Jan. 2011 |
| Format | Cream |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 15.2 x 5.1 x 7.6 centimetres |
| Item model number | SG_B004KEQKR4_US |
| Item model number | SG_B004KEQKR4_US |
| Manufacturer | L'Oreal |
| Manufacturer | L'Oreal |
| Package Weight | 0.14 Kilograms |
| Package dimensions | 19.5 x 12.6 x 5.4 centimetres |
| Product Dimensions | 15.24 x 5.08 x 7.62 cm; 140 g |
| Product Dimensions | 15.24 x 5.08 x 7.62 cm; 140 g |
| Speciality | Permanent |
| Target audience | women |
M**I
Lovely colour
I love love love this colour, it’s so unique that people always ask where I got it, I love how it suit my skin color as a black person, I mixed both red and magenta to have like a cherry colour. It doesn’t fade quickly at all, the only downside is side that when water gets on your hair, it can stain your clothes, asides that it’s a great buy
A**R
Good product
It’s the shade I wanted extreme red, perfect for me my skin tone, product is good but last max 2 weeks for me as I have white hair on the front head line.
S**K
BEST HAIR DYE - The only one that works!
For years I have always wanted Ariel hair & no matter what hair dye I used the red wasn't as bright as what I wanted - Bare in mind that my natural hair colour is dark brunette. I finally bit the bullet back in April 2023 & bleached my hair, whilst my hair was okay with the first bleach the thought of doing it again was to much plus I didn't feel comfortable to bleachy own hair (I'm lucky I have a very good friend who did hairdressing at school but I didn't want to constantly bug her!). I Googled different brands, this was the one that many people had said it did exactly what it stated on the box so I ended up buying it & honestly have never looked back since! This perfect as you don't need to do a separate bleach dye THEN use hairdye in top - Saves you alot of time in my opinion, my hair always comes out fire truck red & I have never had a problem. 2 years later, I still buy this & normally in bulk as I only dye the roots now (every 4 months) then the rest of the hair with crazy colour fire red.
A**N
Wanted this for so long!!! 😊
Amazing stuff!!! I will most definitely be buying again....its beautiful colour for SUMMER And when the sun hits my hair BAM its a stunning red I couldn't be happier 😊 My story... Had a bit of a bleach disaster ombreing my hair and vowed never to go near bleach again!!! So how was I going to achieve red for the summer?? I Done tons and tons of research and this product kept being mentioned, so I went ahead and purchased 👍😊 I have dark hair anyway but over the years I have dyed my hair black/blue black etc i will soon to be hitting my mid 30's and have wanted my hair red for so long, I needed to achieve my ultimate goal of having red hair WITHOUT the use of bleach!! So....I ordered 3 of these and trust me you will need them if you have dark medium length hair😊 It took me 3 days to achieve my colour Day 1 - used colour b4 brought me back to my Natural hair colour... 1 was enough for me it did pong a bit I wanted red hair so I dealt with it lol this was good stuff and left me with no dye in my hair what so ever, followed the steps religiously and left my hair dry naturally Day 2 - used 2 hair boxes of dye with 30 Volume developer I purchased the loreal developer from amazon too but get the larger size as your gunna need it. Add dye to hair from tip to about 2-3 cm away from root and leave on for about 10-15 mins then add rest of dye to root area for time specified, wrap hair in clingflim or carrier bag, (I put a winter hat on over my Clingfilmed hair, kids and hubby had a good laugh 😂) Rinse in LUKEWARM TO COLD WATER and condition, left to dry naturally Day 3 repeat day 2 BUT I didn't add any dye to my roots as they took very well 😃 My hair came out just the way I want it, i know using this again will achieve a brighter colour but for now I am very happy with the results My hair is not dry or damaged in anyway so this dye is great for me!! And best bit so cheap too!!! Just wanting to share my experience and hope it helps but I am NOT a hairdresser, i have been so disappointed leaving hairdressers over the years so for 10 years i have dyed and cut my own hair so I know what works for me everyone is different so..... My advise is ALWAYS do a patch test And Research research research there is loads of advice out there I hope this review has helped and Hope you get the results u want!! good luck everyone 🍀😊 xxx
U**T
Perfect red color
I didn’t neeed to bleach my hair and I have black 4c hair
D**Y
Amazing
Amazing product would highly recommend
D**A
Red dye
This must be used with developer can't be used without. Lovely red colour but does fade quite quickly. Easy to use
E**E
Love it
Lifts dark hair to a beautiful shade of red - quick, easy and simple - no bleach powder required (peroxide only)
K**N
Cheveux parfait
N**X
Super produit que j'utilise pour refaire mes racines, ayant les cheveux rouges et étant brune cela m'évite de devoir refaire une décoloration à chaque fois que mes racines repoussent. Belle couleur bien rouge, j'ai les cheveux rouge depuis plus de dix ans et je n'ai pas refait une seule décoloration depuis que j'utilise cette gamme de coloration qui pigmente très bien et éclaircit le cheveux en même temps qu'elle le teint. Petite système D que j'ai trouvé à force de tester des centaines de colorations, j'économise beaucoup de temps et d'argent, une couleur tous les 2/3mois pour les racines avec ce produit et de la crème oxydante (même avec de la 20Vol ça décolore nickel) et sinon je refais la couleur sur les longueur tous les mois et demi avec des couleurs/soins comme le MULATO, la riche direction, special effect dilués avec de l'après shampoing c'est tip top et vos cheveux seront beaucoup poins abimés que si vous faisiez des couleurs traditionnelles à l’ammoniaque ou des décolos tous les deux mois.
N**A
Best Red Hair dye I've ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn't dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It's good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality! When the dye comes out, my hair looks brown or a bit coppery, but it doesn't bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It's not good to continually bleach one's hair. If you don't want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L'oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn't know this from the beginning and mixed the two products, wondering why my black hair didn't turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. :D
V**A
Heb bruine haren , de kleur heeft heel goed gewerkt
L**I
This has consistently been my “go-to” for a nice bright red. I naturally have a dark auburn color. I can go from that to fire engine red in less than an hour. It doesn’t fry your hair. Years ago, I also had luck using this dye with previously box dyed hair. I recommend it to everyone as I receive a lot of compliments on my hair. It lasts a LONG time if you maintain a routine of washing your hair in cool water only. I usually only have to touch up the overall color (using red manic panic) every 2 months. It’s really easy to do root touch ups with this too. I have always used it for all over color rather than highlights.
Trustpilot
Hace 2 semanas
Hace 1 mes