Digital Marketing

An excellent source on which to base the L3 BTEC Business module Unit 12 Internet Marketing. The unit content is quite a bit out of date but basing the teaching and learning on both the book and the associated website breathes new life into the unit.

Bought for my CIM qualification, this text book delivers insight and description that adds great value into any digital marketing syllabus - glad I decided to go for it over cheaper alternatives!

Very dense and comprehensive - a lot of it is concerned with applying well known marketing principles and practices digitally. Not for bedtime reading!

Studying a CIM course and this book is a great help so much insightful knowledge whether your starting out in digital marketing or if you have experience.

Very impressed with how quickly this replied and the price of the book! Looking forward to using it as a part of my masters degree! Thanks!

Very comprehensive book but it sometimes gets lost in too many details and specifics.

Perfect condition I really appreciate it thank you so much

Great tool for studying, especially since I can use it on my computer. A tad expensive though!