

🔥 Iron like a pro, glide like a boss!
The Rowenta Focus Excellence Steam Iron combines 1750 watts of power with a patented stainless steel Microsteam HD soleplate featuring over 400 steam holes, delivering fast, even steam distribution for wrinkle-free clothes. Its retractable 8-foot cord and LED display with fabric presets offer unmatched convenience and precision, while safety features like auto shut-off and anti-drip ensure mess-free, worry-free ironing. Designed for professionals and style-conscious millennials who demand efficiency and sleek design in their daily routine.








| ASIN | B0F1HGT1NK |
| Assembly required | No |
| Base Material | Stainless Steel |
| Batteries required | No |
| Best Sellers Rank | #3,476 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #5 in Irons |
| Brand | Rowenta |
| Color | Red |
| Customer Reviews | 4.2 4.2 out of 5 stars (391) |
| Included Components | Iron |
| Item Weight | 3.64 pounds |
| Item model number | DW5433 |
| Manufacturer | Groupe SEB |
| Model Name | Focus Excellence, Steam Iron, 1750 W, Powerful Steam Boost Up to 180 g/minute |
| Product Dimensions | 12.91"L x 4.96"W |
| Recommended Uses For Product | Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics |
| Special Feature | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function |
| UPC | 023108945103 |
| Year | 2025 |
A**B
Powerful steam and great results
This Rowenta iron heats up fast and delivers strong, consistent steam that easily removes tough wrinkles. The stainless steel soleplate glides smoothly, and the microsteam holes really make a difference. I also love the retractable cord and clear LED display. Solid, high-quality iron that makes ironing quicker and easier.
Y**1
Very high quality!
Absolutely! Five star review. I recently purchased the Rowenta Focus Excellence Steam Iron, and I couldn't be happier! This iron is a game-changer for me. The powerful 1750-watt steam feature makes quick work of even the toughest wrinkles. The stainless steel soleplate glides effortlessly over fabric, and the 400+ microsteam holes distribute steam evenly for a flawless finish. I love the retractable cord—it’s so convenient for storage! The LED display is a fantastic addition, making it easy to adjust settings. Overall, this iron is well worth the investment. It has truly transformed my ironing experience. Highly recommended!!!!
O**A
Steam
I’m very happy with this iron! First of all, it has a beautiful, modern design — it looks great and feels comfortable in hand. It’s very practical to use: it heats up quickly, glides smoothly over fabric, and handles wrinkles with ease. I especially love the steam function — it’s powerful and consistent, which makes ironing much faster and more effective. The quality is excellent and you can really tell it’s a well-made product. I definitely recommend it!
S**R
Luv Red!
My current Red Rowenta Steam Iron (which I loved) lasted eight years and just recently quit working. I immediately purchased another RED Rowenta Iron the Focus Excellence. I received a greenish color one, returned and replacement received was also greenish color. Returned also. It can take up to 30 days to get a refund. So right now I have no Iron and no money all to no fault of my own. I know they are good Irons but I want the Red color that is shown in the pic and stated in the description.
M**L
Perfect Iron for Busy Mornings
This thing has been a lifesaver for me and my wife, especially when we’re rushing out the door. It heats up fast, kicks out a ton of steam, and gets wrinkles out in no time. The power behind it is no joke. And you don’t have to deal with a cord because it’s retractable which is so awesome! It’s lightweight but feels solid, and I like that we don’t have to fight with a tangled cord every time we use it. The auto shut-off is a nice bonus too definitely gives peace of mind if you’re in a rush. Overall, super convenient and reliable. Couldn’t ask for more in an iron.
P**L
Nice Iron
This is a nice iron w/ acceptable functions and features. It heats up quickly. The plate guides nicely across the fabric. The spring loaded cord storage works well. The water storage capacity is fine. I really like the idle steam level and the button-actuated pump steam augmentation. That button permits partial depression for exactly the correct amount of additional steam. The illuminated temperature display is very nice. My ironing board has a metal rack to safely hold a horizontal hot iron, but this iron goes to sleep quickly when horizontal, so that feature isn't great for my usage. I had been using that rack often previously w/ my other iron. This is recommended.
S**B
Best iron I’ve ever owned. And I’ve owned a LOT of them.
I LOVE this iron. It heats up super fast. Provides a large, beautiful steam area. The retractable cord is a wonderful storage aid. I do a lot of garment sewing and this iron is the perfect tool for the job.
C**S
Excellent, heavy steam iron,
Excellent steam iron. Only downside, it was too heavy for me.
O**A
Don't order it if you live on the Continent. Voltage not suitable and complicated to get a refund.
C**E
This is a fairly good iron. I thought it would be heavier, so that it would iron the more difficult sheets etc.
L**R
Made in China. Although I searched Amazon for Rowentha made in Germany and it did return this model and although other info on the internet indicated that this high end model was still manufactured in Germany, it is manufactured in China. It does the work but definitely not as good with steam as my previous iron.
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