Positioning: The Battle for Your Mind

Ok,must read 📚 for all entrepreneurs. This clears the process of marketing and where you stand .

very good book by kotler. go for it.

Good to read

Great quality

Paper quality is too bad, looks like first copy.

La info no es muy actual pero sirve para tener contexto de la evolución de las marcas

Un bon livre, qui mérite d'être lu et relu, tant pour les entrepreneurs que pour les travailleurs.

Conocì personalmente al Sr. Trout y me impresionaron sus excelentes conocimientos sobre el marketing y su sentido común. GRAN PERSONA.

This book is excellent—it shows that success comes from winning the battle in the customer’s mind, not just the marketplace. The authors explain the concept of positioning with clarity and back it up with inspiring examples like Avis’s “We’re No. 2” and Volkswagen’s “Think Small.” The stories are thought-provoking, timeless, and make you rethink how products and brands succeed or fail. A true marketing classic and a must-read masterpiece. Now, as we enter the new era of social media, I can’t help but wonder: does this change the rules of positioning? Can the method alone tackle today’s marketing challenges? To explore these questions, I’ve picked up another book to read.

Really interesting. Makes you think about things differently and really see marketing for what it is. Very informative! It also helped me pick a better name for my business.