The Advertising Concept Book
Product ID: 113411836
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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Review: Must read - Absolutely worth it Review: Must-read for those in the advertising industry - Simple, straightforward, and hugely beneficial.
| Best Sellers Rank | #216,789 in Books ( See Top 100 in Books ) #7,919 in Analysis & Strategy |
| Customer Reviews | 4.7 out of 5 stars 489 Reviews |
P**A
Must read
Absolutely worth it
H**S
Must-read for those in the advertising industry
Simple, straightforward, and hugely beneficial.
K**N
Must Read!!
Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad. I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution.
M**A
La foto sí pero el título está mal
El título que pone no es el del libro pero la foto sí es correcta. Libro imprescindible para trabajar creatividad publicitaria, muy claro y con ejemplos por todos lados. Me ha encantado.
A**E
Format nicht für Kindle geeignet, da kaum lesbar. Inhalt sehr gut.
Format ist nicht für Kindle geeignet.Kaum lesbar. Der Inhalt ist sehr gut. Kenne ich bereits aus Paperback. Hätte so nie angeboten werden dürfen.
C**N
The Advertising Concept Book
Il libro è ottimo per approfondire l'argomento con esempi molto recenti e validi. Il pacco è arrivato puntuale e nelle condizioni come da descrizione.
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