This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)

If you are super conservative then this book is not for you. However if you are fun loving, and reading curse words in books gives you a laugh then please purchase. Not only is this book super informative it is hilariously written. The text really gets the point across and makes this a super easy read. And I am a person who is really into structure, and down right boring professionalism. But this book is super fun. I’m not done reading it but I had to come and wrote a review. The information given in my opinion will be super helpful and will improve your writing and copywriting. The book really takes you from mundane, professional copywriting to professional, fun, and engaging copywriting. If you can look past typos, and the such and grasp the point the material won’t be lost on you. Don’t be so caught up in the delivery that you completely miss the message. If you want to take your copywriting technique to a new level then I highly recommend this book. I for one enjoy the fact that the book has no page numbers.

Neville's writing is addictive. He writes in an unapologetic way, saying things that we all want to say, wonder or want to ask about. The result is very practical, no fuss, but highly effective copywriting tips packed in this small but punchy book. I'm sure all of us want others just to get to the point and wish to say what we really mean faster and truer, to make more money with every word we say or write. This book teaches you all that. I just finished reading the book, so I'm yet to apply the tips from this book, but having written many sales emails and speeches, I realize now the wrong/ineffective things I had done and must correct to be a much more effective communicator, which is essentially a persuasive one. Neville's style of communicating is conversational and simplistic. I like that he writes the way he would read copy: me no like, me bored, me no understand; it makes his teaching easy to understand, leaving no room for confusion. Highly recommended for everyone who loves to write, or has any reason to write or speak for their livelihood (and that includes asking for anything from another person). Check out his blog for wacky, hilarious but highly useful copywriting tips: nevblog.com

It's better than a book. It's a straightforward chat with Neville, where he does all the talk. Take this book if you are ready to think again the way you produce your writings, and if you're really really ready for several calls to action. If you are looking for some fancy pants guide to copywriting, go somewhere else. This book it's all about getting your hands dirty, whole practical, and completely based on Neville experiences and expertise. So, you'll save yourself tons of headaches just on leaning on his advices, and believe me, he took a lot of pain trying to spare us from the traps along the way. Despite it's informal overall, the book is very well structured and concise in presenting it's contents. It goes from the basics about emotional binding ways of writing, dipping on A.I.D.A. formula, evolving about the ways to create connection with your readers, and more. It's surprising that a brief book like that can hold such amount of value and so many hints, tips and practical uses. You want it, I know. So grab the book and go on write better !

Short and to the point. No time wasted with fluff. Good insights That I can practice and build on For concise writing

Hey! You there! Are you tired of writing long-winded, fluffy, robotic copy? Well have I got a great little guide for you! After reading This Book: People will think you're cooler You'll get a new girlfriend If you already had a girlfriend, her boobs will get two times bigger! All from reading one little book! Buy it now and if you don't like it, Neville says he'll give you a full refund! Act now! P.S. I haven't read any of the reviews but I would be surprised if there weren't a lot of them written in this form. Also, results may vary. I learned to write great copy like THAT from Chapter 6 of "This Book." This Book is a super short read, and you can finish in 2 hours even if you are distracted every 5 minutes. I really did enjoy reading it and will definitely come back to it. Absolutely worth the couple bucks invested. MY RECOMMENDATION: I would treat this book like a recipe. Read it once, then keep it at your side and refer back to it as you whip up some tasty copy.

The information is good, but severely lacking. If you have a basic understanding of selling and marketing I do not recommend this book. If you have absolutely no idea about marketing or the art of a sale, yea sure buy the book. It's not gonna cost you a lot and it's got the basics down for you. Feels more like a pamphlet than anything

When I got the book I couldn't believe how thin it was, it's very thin. You should be able to read in an hour or less, maybe even 30 minutes. However, don't judge a book by it's thickness. This book is straight and to the point, no fluff. Which I like. I don't like when writers go on, on, on... I feel like they are writing for themselves, not for their audience. Gives you lots of great tips, right off the bat, that you can start using in a few minutes. Clear and concise. Great especially for a generation that does not read :-) I guess I didn't read the cover because it tells you exactly what the book is: Short. Effective. And sort of offensive. But you wil write better after reading it. Agreed.

El libro es corto, divertido, Neville tiene un sentido del humor por llamarle de alguna manera fortificado que te permite entender de una manera clara lo que explica, los puntos principales, y además te ayuda a recordarlos y considerarlos cuando tu escribes.

Je suis le blog de l'auteur de ce livre donc c'est assez naturellement que je me suis procuré son livre. Il explique le plus simplement du monde comment bien écrire pour informer et vendre. Les explications sont simples, mais curieusement, on n'y aurait jamais pensé puisque la force de se livre est d'expliquer comment transmettre une information simplement et susciter de l'intérêt chez le lecteur. C'est un des livres que l'on doit avoir dans sa collection pour être un écrivain et copywriter.

Wat zijn die simpele trucjes om je teksten te upspicen? Lees dit boek in 1 adem uit en je hebt zin om te toveren met woorden.

Tips and tricks that change the game. All in one afternoon. It wants 9 more unnecessary words… disappointing the author…

I loved this book. I love its writer, (but only in a manly at a distance kinda way). This little book on writing ranks right up there as memorable, enjoyable, USEFUL, simple, but carrying a barge-load of great reminders on what makes for good writing, in general, and copywriting in particular. If you are feeling blocked, constricted, or feel like you're wearing a cement suit when you sit down to write (anything), then you will find liberation here. Okay, well, not quite liberation. It will free you up to write, in you voice, but with great care given to the readers' needs. It will also help you get your writing read, and make make big bucks. Or at least, make sure you're thought of as intelligent, and interesting. Like a friendly lab. It will also make your writing stand out in a crowd. Delivers like fedex on steroids.