COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

So far so good, I bought it to cover some greys and help my roots look better between highlighting every 12 or so weeks. This works very well, natural looking and lasts. You just need to be patient to 'pat' the powder on the hair versus 'painting' using the provided brush.

I have highlighted blonde hair and my root grows dark, not black, but a dark brown. And the blonde shade covers my root! It’s not obviously perfect, but it gives me a little bit to where it’s really not that noticeable so I can wear my hair up and my roots aren’t showing on the top. This product is amazing.

This powder is expensive but it's worth it for so many reasons. It's easy to use (no worrying about a spray spraying all over the place), portable and convenient for travel and on-the-go touch-ups, washes out easily, and doesn't irritate my scalp. I find that the black covers my greys quite well - the key is to LOAD UP THE BRUSH with plenty of powder. I usually load the brush with 5 strokes of powder (from top to bottom) before applying, and I "reload" the brush frequently as well. The downside is that it takes much longer to apply than a spray, especially if you have several spots you need to cover, and it's harder to apply to the back of the head. It's not going to give you full-head coverage whereas with a spray you could spray all over to cover up as much as you want. The powder holds up quite well, usually a couple days for me. But it's NOT 100% transfer-proof. When I touch my hair, a faint grayish tinge sometimes appears on my fingers, so I have to be careful.

I love this product! Good directed coverage stays with the area desired. Easy to apply. Arrived intact. Color is an exact match for me. Will recommend!

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch.WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line!The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

My hair is very dark and I'm in an age where I'm finding I have to treat my roots every 2 to 3 weeks. Not only does this interfere with my highlights, but I don't like the damage that the chemicals are doing that often to my hair. I decided to try this product and oh my gosh this is a total game changer! It goes on smooth & even & it stays on ALL DAY (Even in rain). It will not transfer to clothing or my hands if I have to run my fingers through my hair. It does not make my hair stiff at all. It blends in perfectly and looks completely natural. I am so glad I found this product and I will never ever be without it.

I tried THREE different shades (red, dark brown, and black), and none of them looked natural on my hair, even when I tried to layer/combine them. I clearly had some roots going on...I wasn't fooling anyone with it, kind of like a bad toupee. Coverage was just okay, but definitely not worth the price. I tried to return all three of them, but it will only let me return the black one, so I'm out of luck on the other two.

I get grays after 1 week of dyeing it. I tried sprayed and the crayon one. I hated it because when I would run my hands through the hair, it will be black on my hands and under my nails and the spray sometimes gets on to my side face or forehead.I was hesitant to buy this because it is a a bit costly but it is worth it because I been using it for about two weeks it has not Ron onto my hairs or pillows.