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In an era when communication has become increasingly diverse and complex, this classic work on semanticsโnow fully revised and updatedโdistills the relationship between language and those who use it. Renowned professor and former U.S. Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how languageโsometimes without our knowingโshapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called โThe Empty Eye,โ the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.
| Best Sellers Rank | #72,083 in Books ( See Top 100 in Books ) #1 in Semantics (Books) #39 in Philosophy of Logic & Language #67 in Linguistics Reference |
| Customer Reviews | 4.6 out of 5 stars 336 Reviews |
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