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✨ Unlock your hair’s miracle makeover 💧
It's A 10 Miracle Shampoo Plus Keratin is a sulfate and paraben-free formula designed for chemically treated hair. Infused with keratin, argan oil, and vitamin C, it strengthens, protects from sun damage, and locks out humidity while delivering a soft, shiny, and manageable finish. The large 33.8 oz bottle offers excellent value, making it a top-rated choice for professionals seeking healthy, salon-quality hair care.












| ASIN | B00943D1JQ |
| Active Ingredients | keratin,argan oil,vitamin c |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #11,035 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #323 in Hair Shampoo |
| Brand | It's a 10 Haircare |
| Brand Name | It's a 10 Haircare |
| Customer Reviews | 4.7 out of 5 stars 6,492 Reviews |
| Global Trade Identification Number | 00898571000464 |
| Hair Type | Chemically Treated |
| Item Dimensions | 3.3 x 2.3 x 9.8 inches |
| Item Form | Liquid |
| Item Weight | 2.1 pounds |
| Liquid Volume | 33.8 fluid ounces |
| Manufacturer | It's a 10 |
| Manufacturer Part Number | HS-1705 |
| Material Type Free | Paraben Free |
| Model Number | 9154B |
| Number of Items | 1 |
| Other Special Features of the Product | our shampoo imparts moisture and keratin proteins while cleansing to leave hair healthier with every wash. |
| Package Size Name | 33.8 Fl Oz |
| Product Benefits | Keratin protein infused , cleanser |
| Recommended Uses For Product | Extra |
| Scent | Miracle |
| Scent Name | Miracle |
| Suitable Hair Color | Black |
| UPC | 898571000464 |
| Unit Count | 33.8 Fluid Ounces |
J**D
Leaves My Hair Soft, Healthy & Shiny!
I've been using It's A 10 Miracle Shampoo Plus Keratin for a while now, and it has become one of my favorite shampoos. It's sulfate-free, lathers beautifully, and leaves my hair feeling incredibly clean without stripping away moisture. The keratin formula has helped my hair feel stronger, smoother, and much more manageable. I’ve noticed less frizz, added shine, and my hair feels soft after every wash. It pairs perfectly with the It's A 10 Miracle Daily Conditioner, and together they leave my hair looking like I just walked out of the salon. The large 33.8 oz bottle is also an excellent value since it lasts a long time, even with regular use. A little goes a long way, so you don't need to use much with each wash. If you're looking for a high-quality, sulfate-free shampoo that cleans gently while leaving your hair soft, healthy, and easy to style, I highly recommend this one. It's definitely a product I'll continue purchasing!
C**T
One of the best shampoos!
This brand is great on your hair. Leaves it feel soft and tangle free. It’s super thick and smells very good and fresh. It doesn’t feel greasy to me. I bought several bottles because it was such a good deal!
A**T
Excellent shampoo
One of my favorite shampoos. I’ve repurchased it several times because it keeps my hair soft, clean, and healthy-looking. Great quality and definitely worth buying again.
I**I
A little goes such a LONG way
First impression – ok, let’s give it a try and buy it Second impression – I FOUND THE HOLY GRAIL OF HAIR PRODUCTS My first impression came from my hair stylist. She used a slightly different It’s A 10 product every time she’d wash my hair so I purchased some for myself. I didn’t use it as often and in the correct way because I always saw her for my haircare needs. Now, I’m all natural with 4b hair about an inch from my bra strap. I recently decided to wear my natural hair out and I was about to go to the salon, pay $75 for a deep conditioning scalp treatment and flat iron when I decided I’d pay $50 for It’s a 10: Hair Mask, Leave-In Spray Plus Keratin, and Shampoo Plus Keratin. And it gets better – A little goes a long way! It's A 10 Miracle Hair Mask , 8-Ounces Jars It's a 10 Miracle Leave-In Plus Keratin - 4 Oz It's a 10 Miracle Shampoo Plus Keratin, 10 Ounce I’M ECSTATIC AT MY RESULTS! I have a very dry scalp with flakes and all. The Miracle Hair Mask has Apricot Kernel Oil and Linseed Extract that repairs dry scalp. I also want to start wearing my hair out straightened. The Shampoo has keratin that aids in keeping my hair straight, locks out humidity and protects from heat and sun damage. The Leave-In replaces any loss protein in my hair, defrizzes, and adds a little shine. These are things I have seen in the past 2 days. The whole process took maybe 3-4 hours and I plan on repeating this every week (then, every 2 weeks once my scalp is healthy and my hair is trained). 1) I washed my hair in 4 sections with the Miracle Shampoo twice, focusing on the roots and scalp where the flakes hang out. 2) I towel dried (hair still damp) and applied the Miracle Mask, in 6 smaller sections, starting at the ends and a bit to my scalp. With my hair covered in the mask, I twisted the 6 sections into individual twists and put on 2 plastic caps to seal in the moisture and sat for about an hour watching a lecture. 3) I washed the mask out in the 6 sections and towel dried my hair before blow drying with my $15 Andis hair dryer Andis Ceramic Ionic Styler Hair Dryer, Gold (82105) with the comb attachment. 4) In 6 sections, I sprayed a little of the Miracle Leave-In, focusing on the ends, and combed it through before applying 1 pass of the straightener with my $45 Jilbere flat iron Jilbere Porcelain Flat Iron 1 1/2 Inch and leading with my comb. I recommend these products to EVERYONE and I hope my experience has provided some insight on whether this product line is right for you. I wrap my hair at night and in the morning, I spray a little Leave-In and if I need to touch up with my flat-iron, no big deal and I’m out the door, hair still straight, rain or shine.
V**C
Hair feels thicker with use.
I like the shampoo and dispenser helps limit over using the shampoo by pumping out just enough shampoo without over doing it. Hair feels thicker.
T**N
Good, not best
I adore the It's a 10 Miracle Leave In Product Plus Keratin, so I changed from my usual keratin shampoo and conditioner to try this It's a 10 Miracle Shampoo Plus Keratin, and it's good...but not the best. I'll be switching back to my original favorite, Suave Professionals Keratin Infusion Smoothing Shampoo, but I'm never getting rid of the It's a 10 Miracle Leave In, cause that stuff seriously changes your life. This shampoo was good, it does make hair smoother and a bit shinier, more manageable. I should explain that I've got a white-girl 'fro happening whenever I wash my hair with "normal" products, and I've learned over time to manage it. This shampoo is definitely a vast improvement to washing my hair with normal shampoo, but it's not quite as great as it could be. The hair is less weighed down, which can be good, but the ends tend to be a bit fly-away, though not truly static frizzy, with this shampoo. Overall, it's very good, but not good enough to de-throne the Suave Keratin Shampoo and Conditioner. By the way, if you haven't heard already, if you have frizzy, dry, unmanageable hair, it's best to "co-wash," as they call it. Put conditioner in your hair FIRST, on dry hair even, if you can manage it, and leave it in for at least a few minutes. I put conditioner on, finish the rest of my shower routine, and as the very last step, I use shampoo on my hair (just the roots/crown area, not the ponytail/ends area), and it makes a huge difference. I think that's one reason this set doesn't work as well for me, because it really wants the conditioner second like normal, and the results are good, but it just doesn't sink in and seal the cuticle with "good" moisture the way "co-washing" can. But I would still say give this a try.
L**M
Great prime deal and granddaughters favorite shampoo.
Bought this for my granddaughter. This is her favorite shampoo and she was extremely excited to get this brand. It was on sale during prime and when I gave it to her she said no wonder it was that price, look how large of a bottle they shipped. She can’t stop talking about how great it works I’ll keep it on her gift list.
H**N
Worth it!
This is the best shampoo for me. I’ve tried all the other expensive professional brands. This leaves my hair in a healthy state and my scalp feels clean but not oily or with a residue.
G**H
Four Stars
It's a 10 product is good
S**G
Très bien
Plus qu’à tester
S**Y
Excellent shampoo
Good shampoo getting pricey
M**9
nice shamoo
I really like the texture and lather and smell of this and my hair (coloured) has a nice shine. I plan to buy a bigger bottle next time!
S**F
Sehr gut
Qualitative hochwertiges Produkt auf Frisör Level , sehr sparsam und ergiebig , lässt sich gut verteilen Und dosieren durch die pumpflasche
Trustpilot
4 days ago
3 weeks ago