

🎨 Unlock your true color potential with Wella ColorCharm — where precision meets brilliance!
WELLA ColorCharm Permanent Liquid Hair Color uses advanced Liquifuse technology to deliver vibrant, long-lasting color with excellent gray coverage. Featuring 62 easily intermixable shades across five tonal families, it offers customizable, fade-resistant results with up to 43% more shine. The liquid formula mixes effortlessly with developer for a smooth application, enhanced by a gentle floral fragrance for a premium coloring experience.








































| ASIN | B07Q5BKC5S |
| Best Sellers Rank | #12,474 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #131 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,253) |
| Item model number | 99240013884 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Product Dimensions | 1.87 x 0.97 x 3.66 inches; 1.59 ounces |
| UPC | 070018105523 |
L**T
Covers gray well.
Works well and covers good.
G**B
Covers gray!
I like liquid hair color - easy to mix with developer in a bottle. Shake and go! Easy to apply to hair and spread so you don't miss spots. Excellent coverage of gray. One bottle is sufficient for 1/2 inch growth on thick coarse hair.
K**R
Right color on bottle. My mistake
I made a dumb mistake and apologize. I thought 8N was lighter than 9N and mixed the wrong color. I am really very sorrry. Wella products have been excellent and again I apologize. Been using this Wella 8N light blonde for several years. My hair is light blonde, covering gray. Just dyed my roots and about 40 minutes into waiting for it to process (45 min is wait time) I looked in the mirror and the roots were BLACK! I quickly washed out the black and now my hair is crazy looking. Will call Wella when they open to find out what the heck happened; obviously a machine malfunction. I just read earlier about the same thing happening to another person, but never thought it would happen to me. Wella, as far as I know, has not issued a recall on this product. I am returning the other bottles to Amazon. Won't be buying Wella anymore. Back to Clairol. Hope my hairdresser can fix the problem.
T**A
I like this color on my hair.
I like Villa I use it usually with 20 developer and it was great on my roots. I can say that I love to experimenting with colors and these color look very beautiful in my hair.
S**Y
Does a great job!
I have been using the Wella Color Charm gel hair color for years, but just started using the liquid. It mixes much more easily and the color is very nice, even on my long hair. I will be reordering this fine product. The only thing that I wish is that it was the same amount in the bottle as in the gel tube. The gel was 2 ounces so it gave me a bit more coverage versus the 1.7 ounces in the bottle.
A**R
Great product
This color is great for someone who struggles with orange or yellow pigments in their hair.
S**E
Turned out very dark on blonde hair
The hair dye is good. However, I used 8ng on my blonde hair thinking it would match. Unfortunately, it turned out dark brown. Sigh, waiting for it to fade.
L**D
Great
Nice blond colors.
S**E
I love the color to tone my hair it’s perfect and it last
M**E
👍👍
A**R
The reviews on the smell were correct. This is the strongest smelling hair colour I have ever used. It made my eyes burn. However the colour turned out amazing and the price point is fantastic. No damage and my hair feels soft. I will likely get 4 root colourings out of one bottle. I mixed 1:2 with wella koleston developer vol 20.
J**N
are you kidding me.... its mini size not the regular size and for the same price.... scam and you cant return it... so not happy right now.....
K**M
I just highlighted my own hair and used this toner for the first time. I like this colour, left on for 20 min and mixed w 20 vol developer. Prob could have left on for 30, next time I will to see the result. But this colour is like a California blonde, has nice warm tones. My hair is naturally red so I like that it brings out red tone in the low light. Have used T11 w good results as well. It seems a little warmer than this. T10 turned my hair grey/ purple tone not my thing. I just wanted to post a pic because I couldn’t find many when I was looking into this toner. Will buy again!
Trustpilot
5 days ago
1 day ago