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🎯 Bulls Eye 1-2-3: The primer that hits every mark, fast and flawless.
Zinsser Bulls Eye 1-2-3 is a premium water-based primer-sealer designed for both interior and exterior use. It adheres to a wide range of surfaces without sanding, dries quickly in 30 minutes, and offers excellent stain-blocking and odor-sealing properties. Its gray tint enhances coverage and vibrancy of topcoats, making it a top-rated choice among professionals and DIY enthusiasts.














| ASIN | B00U7KNUR8 |
| Age Range Description | Adult |
| Best Sellers Rank | #688 in Tools & Home Improvement ( See Top 100 in Tools & Home Improvement ) #1 in Primer Paint |
| Brand | Zinsser |
| Brand Name | Zinsser |
| Color | Gray |
| Color Code | No Color |
| Container Type | Can |
| Coverage | 100 square feet |
| Customer Reviews | 4.6 out of 5 stars 6,091 Reviews |
| Dry Time In Hours | 1 |
| Finish Type | Gloss |
| Full Cure Time | 1 hours |
| Global Trade Identification Number | 00020066277789 |
| Is Waterproof | False |
| Item Form | Liquid |
| Item Type Name | Primer |
| Item Volume | 1 quarts |
| Item Weight | 2.8 pounds |
| Manufacturer | Rust-Oleum |
| Model Name | 286258 |
| Model Number | 286258 |
| Paint Type | Acrylic |
| Part Number | 286258 |
| Size | Quart (Pack of 1) |
| Special Feature | Rust Resistant |
| Special Features | Rust Resistant |
| Specific Uses For Product | Interior/Exterior |
| Surface Recommendation | Masonry,Metal,Wood |
| UPC | 020066277789 |
| Unit Count | 31.5 Fluid Ounces |
| Warranty Description | Warranty |
| Water Resistance Level | Water Repellent |
K**.
Zinsser Bulls Eye 1-2-3 Primer: The One You Reach For Every Time
I've used a lot of primers over the years and this one just keeps ending up back in my hand. It's water-based, so cleanup is easy and the smell is minimal, which matters a lot when you're working inside or in a tight space. It goes on smooth, covers well in one or two coats, and dries fast enough that you're not sitting around waiting to move to the next step. What I really appreciate is the coverage on problem surfaces. If you've got stains, discoloration, or walls that just look rough, this stuff handles it without complaint. It's thick enough to actually do something but not so heavy that it fights you on the brush or roller. The consistency is consistent, which sounds basic but isn't always true with cheaper primers. The quart size is the right call for smaller DIY projects. It goes further than you'd expect, and you'll likely have some left over. If you want a really clean finish for your topcoat, a quick pass with 220 grit before you paint makes a noticeable difference, though it's by no means required. No complaints worth raising. It does exactly what a primer should do, doesn't fight you, and doesn't cost a fortune. For the price and performance, it's hard to argue with. I'd stock a couple of these before any paint project.
J**A
Very good value and did a nice job with only one coat
I stripped some old metal kitchen cabinets and needed to prime them before repainting them. This was very good and easy to work with. I feel like I barely made a dent in the can. It does feel kind of chalky when it dries, but that's okay because I used a nice acrylic coat and will be using polyurethane once those layers are dry. I painted my first layer of new paint color about 2 hours after I'd used this. It was plenty dry enough. I only used one coat but feel it was enough. The price was good and it can be used on multiple surfaces.
G**Y
using this for many years
low price and great performance. highly recommend. the temptation for me with this product is to not apply top coat. dries quick. applies easily. helps keep water out. assists repairs. discourages bugs etc. I recommend this item.
K**A
Perfect
This primer made a huge difference in my project. I used it before painting, and it covered stains and uneven surfaces really well—way better than I expected for a single coat. It goes on smoothly and dries pretty quickly, which helped speed up the whole process. I also noticed the paint adhered much better afterward, giving a more even finish. The smell is a little strong while applying, so I’d recommend good ventilation, but that’s pretty standard with primers. Definitely worth it if you want your paint job to actually look professional.
J**Z
I needed 2 coats
I used this to prime a wood entry door that had mahogany stain, i.e., it was a very dark brown. The door had a polyurethane coat on it so I sanded it down before using this primer. It went on OK. It's thick enough that it spreads easily but it's not like trying to paint with toothpaste. My door has 18 recessed panels so there was plenty of opportunity for dripping to settle in the corners but I didn't have any problems in that regard. It did dry in about 1 hour but I didn't get very good coverage or hiding on the first coat so I was happy with the quick drying time because I had to do another coat. Note, this might be at least partially because I didn't load up the brush because of all the recessed panels. The second coat went on much faster than the first coat. Overall, very happy with this primer.
D**M
Really good primer
This is outstanding primer covers well protects highly recommend Zinzer
S**R
Great product / no protection for product shipping by Amazon
I used this on my 77 Ford F150. The area under and around the wipers and the slots for air are galvanized and very hard to keep automotive paint on the areas. The Bulls eye seems to be working so far but it time will tell once the Texas sun starts baking it! Note: some moron shipped this can in a bag, not a box, just an Amazon paper envelope, a bag! It came with tape over the top of the can on on to the sides of the can over all the information. So of course, when removing the tape, the instructions were also removed. The top of the can was also dented. There a metal "keepers for can tops, obviously Amazon and the Bulls Eye company need to apply them to the product. Not sure who is to blame for shipping just the can unprotected ... Amazon shipping or the Bulls Eye company but I am leaning toward Amazon shipping. Amazon does not leave the opportunity to comment on issues with shipping and the option of exchanging the damaged can for an undamaged can (damaged can is hard to re-seal) correctly from the dent) was not even an option. see red arrow of galvanized area. Hope this helps
R**A
Graet product!
Worked well on our kitchen cabinet redo!
よ**ん
Delivery problems
This product seems to have the ability to escape from captivity never to be seen again. Other Zinsser paints the same. Maybe they are colonizing some far flung Pacific Atoll ?
R**A
As described
As described
S**S
Great coverage!
Very high quality product. Great coverage. Highly recommend.
R**O
Good value
Works as well as expected and pricing is fair
S**@
Excelente
Lo utice para un proyecto bajo la escalera, quedó espectacular y ayudó mucho a qué rindiera el esmalte posterior. Seca muy rápido y el olor es mínimo.
Trustpilot
2 months ago
3 weeks ago