We remain fully operational. Our teams are working around the clock to ensure your deliveries continue safely.
DOWNLOAD THE APP
Copyright © 2025 Desertcart Holdings Limited
DOWNLOAD THE APP
Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Mexico.
Buy Why We Buy by Underhill, Paco online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Me encanta - Un libro indispensable si te gusta el tema Review: Why We Buy !!! - L'auteur est le fondateur du merchandising et son ouvrage aussi complet que précis. A lire et relire autant de fois que possible si l'on a rien contre le consumérisme.
| Best Sellers Rank | #28,194 in Books ( See Top 100 in Books ) #8 in Market Research Business (Books) #23 in Marketing & Consumer Behavior #46 in Cultural Anthropology (Books) |
| Customer Reviews | 4.4 out of 5 stars 802 Reviews |
B**A
Me encanta
Un libro indispensable si te gusta el tema
Y**A
Why We Buy !!!
L'auteur est le fondateur du merchandising et son ouvrage aussi complet que précis. A lire et relire autant de fois que possible si l'on a rien contre le consumérisme.
J**A
Fenomenal
Es un libro grandioso, el estudio y análisis que han realizado al respecto es increíble. Se puede notar el amplio uso de temas como Big Data, minería de datos, la parte social y emocional de una compra. Cómo el espacio del lugar, la ruta que recorre el cliente influencia una compra y en ocaciones potencializa la misma.
J**N
If you're interested in retail this is the only place to start
L**A
The best book on User Research, ever
Trustpilot
1 month ago
2 days ago
2 months ago
5 days ago