--- product_id: 268420375 title: "Startup Owner's Manual. Vol. 1: The Step-by-step Guide for Building a Great Company" price: "MX$2254" currency: MXN in_stock: true reviews_count: 5 url: https://www.desertcart.mx/products/268420375-startup-owners-manual-vol-1-the-step-by-step-guide store_origin: MX region: Mexico --- # Proven growth strategies for web & physical products 500 pages of actionable startup metrics Step-by-step, near-encyclopedic manual Startup Owner's Manual. Vol. 1: The Step-by-step Guide for Building a Great Company **Price:** MX$2254 **Availability:** ✅ In Stock ## Summary > 🚀 Build smarter startups with the ultimate founder’s manual! ## Quick Answers - **What is this?** Startup Owner's Manual. Vol. 1: The Step-by-step Guide for Building a Great Company - **How much does it cost?** MX$2254 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.mx](https://www.desertcart.mx/products/268420375-startup-owners-manual-vol-1-the-step-by-step-guide) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Customer Growth Engine:** Detailed tactics to acquire, activate, and retain your ideal customers - • **The New Math of Startups:** Focus on metrics that truly fuel sustainable growth and investor confidence - • **Your Ultimate Startup Playbook:** Nearly 500 pages with checklists, glossary, and indexed insights for every stage - • **Tailored Paths for Every Product:** Separate strategies for web/mobile vs. physical products to maximize impact - • **Master the Lean Startup Revolution:** Incorporates a decade of proven best practices to build scalable startups ## Overview The Startup Owner's Manual is a comprehensive, step-by-step guide that distills 10 years of Lean Startup expertise into nearly 500 pages. It offers tailored advice for web and physical products, actionable customer acquisition and retention strategies, and a focus on growth-driving metrics. Essential for founders, investors, and educators aiming to build scalable, successful startups. ## Description Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? ...and how to activate customers or users on arrival? Who are the right "first customers," and why? ...plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator. Review: Un condensé de bibles! - Comment faire rentrer Lean Startup et Customer Development dans un seul livre référence, qui reste pratique et lisible! Avec en plus beaucoup de points abordés en double lecture: pour l'économie digitale et pour l'économie traditionnelle. Parfait! Review: Startup şaheseri - Eğer bir startup kurmak istiyorsanız buradaki yönergeleri takip ederek çok kaliteli bir sonuca ulaşabilirsiniz. Acayip sevdim. Steve Blank döktürmüş. ## Features - K S Ranch ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #105,295 in Books ( See Top 100 in Books ) #173 in Archaeology #1,172 in Industries #1,224 in Business Development & Entrepreneurship | | Customer Reviews | 4.5 out of 5 stars 467 Reviews | ## Images ![Startup Owner's Manual. Vol. 1: The Step-by-step Guide for Building a Great Company - Image 1](https://m.media-amazon.com/images/I/8123FSggqYL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Un condensé de bibles! *by O***D on 18 December 2012* Comment faire rentrer Lean Startup et Customer Development dans un seul livre référence, qui reste pratique et lisible! Avec en plus beaucoup de points abordés en double lecture: pour l'économie digitale et pour l'économie traditionnelle. Parfait! ### ⭐⭐⭐⭐⭐ Startup şaheseri *by F***H on 22 July 2019* Eğer bir startup kurmak istiyorsanız buradaki yönergeleri takip ederek çok kaliteli bir sonuca ulaşabilirsiniz. Acayip sevdim. Steve Blank döktürmüş. ### ⭐⭐⭐⭐⭐ a must have for an entrepreneur *by M***R on 10 March 2015* A start-up is a company in survival mode looking for a viable business model. Under this premise, the authors show how to test the market as early as possible focusing the founders on the only things that matters. I wish I had this book before my first start-ups attempts! A must read for entrepreneurs and a good reference to come back to. ## Frequently Bought Together - The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) - Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.mx/products/268420375-startup-owners-manual-vol-1-the-step-by-step-guide](https://www.desertcart.mx/products/268420375-startup-owners-manual-vol-1-the-step-by-step-guide) --- *Product available on Desertcart Mexico* *Store origin: MX* *Last updated: 2026-10-03*