L'Oréal Paris permanent hair colour with cool colour result, hair dye set with colouration and anti yellow tint care balm, Préférence cool blondes, No. 7.1 cool medium blonde (Hamburg), 1 piece

I’m a base 6 ( dark blonde ) with about 40% white hair mixed through. The result was a natural blonde with lots of highlights ( created by the white hair) and not that heavy blanket coverage that salon colours give you. Very very happy with the result and the purple toning conditioner is amazing, I wish L’Oréal sold it separately. I have long curly hair and it gives the hair a bit of weight and it’s SO soft. Wouldn’t be good for fine, limp hair, but there just aren’t enough products out there for hair that needs to be weighed down, so L’Oréal, please sell exactly that conditioner as a stand alone product. The one you do sell, just isn’t the same.

Always quality and value for money

As described

I like this colour and use it in between m salon treatments

lovely colour and leaves hair so soft will order again. Had delivery today no body knocked its held at ups I am disabled and all my family work hours I have to collect so need refund to my account. I can never collect parcels.disapointed thought amazon delivered. Will not buy this product again now

This is hard to find at the moment in the UK so I ordered these for my mum. Thankfully she has used it before as all the instructions were in German. It arrived quickly and well packaged.

This used to be my go-to hair colour. It's close to my natural colour which is more of a ruddy level 7 and 7.1 normally gives me a cooler, fresher look without noticeable regrowth. Emphasis on the "used to be". It's been reformulated in recent years. I realise L'Oréal received complaints regarding the old formulation as folk would re-colour and the ash tones would build up leading to a dull, dark colour. Though that never happened to me because I followed the instructions. This was my first time colouring since this shade was last reformulated. I followed the instructions to the letter. Big mistake. L'Oréal instructions state to start at the roots to ensure grey coverage. This left me with hot roots. There's too much red as a constituent of purple which just enhances any red tones present in your hair. The mask is blue toned. There's no red-neutralising green in the mask and it's as good as useless. I tried leaving on longer a second time to no effect. This has left me with hot roots, red-toned mid-lengths and cool ends. So a great big sarcastic thanks to you L'Oréal for taking my money and wrecking my hair. Won't ever be buying this again, that's for certain.

It didn't cover the grey. I don't have tough greys. And my roots are covered easily with other brands. Which are actually cheaper. I used a Polish brand which did a great job of covering my roots and was £4.50 a box. I just thought I'd try this. OK my hair was left in good condition but so what? Other brands offer the same conditioning result. So I won't be buying this again. Waste of time and money. Preference? Back to the Polish brand.

Gute Deckkraft

Coloration super génial très bonne tenue et là couleur est identique à la boîte

Ha soddisfatto le mie aspettative. Mi piace molto questo colore. Quando dovrò rifare la tinta la riordinerò.

Jolie couleur, n'abîme pas les cheveux et sent bon. Dommage on ne l'a trouve quasiment plus en magasin.

Ça donne une jolie couleur, mais sur cheveux courts il faudrait presque le partager en deux fois, car au premier lavage une bonne partie de la couleur avait disparue.