Ito En Matcha Green Tea, Sweet Powder, 17.5 Ounce (Pack of 1), Sweetened Green Tea Powder

If you're a matcha lover who prefers a sweet, easy-to-prepare cup, this is your matcha. I’m on my third bag already, and it's officially a household staple. Whether it’s an iced latte in the afternoon or a warm pick-me-up in the morning, this powdered matcha has become a go-to for us. The sweetness is perfectly balanced—not overly sugary, but enough to smooth out matcha's natural bitterness—making it taste like a café-style latte without the extra fuss. It offers great value for the quantity and quality you get, easily rivaling more expensive brands. It dissolves quickly in both hot and cold drinks without any gritty texture, and it’s versatile enough for lattes, smoothies, or even matcha lemonade. While it may not be the right choice for those who prefer the raw, grassy flavor of high-grade ceremonial matcha, and the drink can sometimes look a little murky, the taste more than makes up for it. Overall, this is a sweet, convenient, and delicious matcha powder that delivers consistent flavor and great value, perfect for daily enjoyment.

I've bought this matcha powder multiple times already. It has a smooth, slightly sweet flavor that's easy to enjoy without tasting too bitter or grassy. I usually make it iced with milk, and it honestly feels like a café-style drink at home. It mixes well, gives a nice energy boost, and has become part of my regular routine. Every time I run low, I end up ordering it again because it's just consistently good and comforting.

I decided to try this brand after I've finished my Jade Leaf Oraganic Ceremonial Matcha Barista Edition and lemme tell you, this Ito En Matcha tastes the same if not better while being 10x less expensive. Also it's great that the mix already has sugar so I literally don't even need to do anything else. I just add milk and blend. I just use a cheap milk frother and it blends better than the Jade Leaf matcha. It's the perfect sweetness and it tastes very good and has a nice fragrant. 5/5 recommend.

This used to be my childhood, I had like two of these a day every day, and it tastes pretty good, it's not ceremonial grade or anything at all. but its definitely good for your lattes, shakes, or whatever you want to mix this with. I like to put them in protein powder and it isn't chunky it mixes well. Would recommend this if you want matcha just to mix it into a latte or some other beverages.

It taste really good, make sure its well mixed or blended. Good hot and cold and the texture is just right. It turns out dark green.

I really enjoyed this. I tried preparing these multiple ways as a latte with milk. My favorite ways is to add 3 shots of almond milk, (I don’t like pulling out measuring cups) stir well, then pour over ice. Or add the milk to my frother and either choose hot or cold. If I choose to do it this way I stay near by to turn it off before it over flows. I guess I can also put less milk in it. To me it’s the perfect amount of sweetness.

Soooo yummy, way better than scooters matcha & a million times cheaper!! Buying again & again!!

Obsessed is an understatement. I was using Jade Leaf, but the whole pack would barely last a week and it got very pricey. I was on the hunt for something just as delicious, yet more affordable and this one is a clear winner! It tastes buch better than Jade Leaf, dissolves beautifully in cold water/milk, and has the perfect amount of sweetener, so nothing else is needed. Buyers beware that this matcha is not ideal for health boujee enthusiasts who crave that bitter-earthy-fishy-raw matcha taste to feel like they’re doing something wonderful for their bodies. If that’s you, then this product is not for you. If you are, however, a Starbucks matcha latte addict like myself, then this is exactly what you’re looking for. Put it in a fancy cup with some oatmilk and you won’t be able to tell a difference. I couldn’t be happier with the purchase, this is now a staple at my home.

Espectacular , repetiré seguro

I add this powder into 100% matcha extract powder to reduce its bitterness. It is not overly sweet and tastes pretty good.

While this product is sweet like I wanted- trying to recreate a Starbucks green tea latte, the Color is very poor. I hate lors of matcha experience- and the color in a latte is almost brown. This leads me to not enjoying my latte as much. The Color is supposed to be vibrant green for the best matcha. I assume this is sweetened culinary grade. I will be looking for a new sweet matcha.

Great product, with sachets of green tea ready to go. Have brought numerous packs - very tasty

Came quick, im addicted to this matcha. So easy and so yummy.