








🔥 Fuel your hustle with spicy, grass-fed protein power! 🥩
The New Primal Grass-Fed Spicy Beef Sticks deliver 9g of high-quality protein in every 1oz stick, crafted from 100% grass-fed beef with a bold spicy blend. Perfectly suited for keto, paleo, and Whole30 lifestyles, these gluten-free, sugar-free snacks are individually wrapped for ultimate convenience—ideal for busy professionals seeking a healthy, flavorful boost anytime, anywhere.
















| ASIN | B01CI3UIIU |
| Age Range Description | Adults |
| Allergen Information | Gluten Free |
| Best Sellers Rank | #4,057 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #41 in Jerky #53 in Meat & Seafood |
| Biological Source | Cow |
| Brand | The New Primal |
| Brand Name | The New Primal |
| Cuisine | American cuisine |
| Customer Reviews | 4.3 out of 5 stars 4,197 Reviews |
| Diet Type | Gluten Free, Keto, Paleo |
| Flavor | Spicy Beef |
| Global Trade Identification Number | 00852675006067 |
| Item Dimensions | 10.1 x 3.6 x 3.6 inches |
| Item Form | Stick |
| Item Package Weight | 0.72 Kilograms |
| Item Weight | 1 Ounces |
| Manufacturer | The New Primal |
| Net Content Weight | 20 Ounces |
| Number of Items | 20 |
| Number of Pieces | 20 |
| Package Type Name | Bag |
| Product Firmness | Hard |
| Protein | 7 Grams, 9 Grams |
| Size | 1 Ounce (Pack of 20) |
| Special Features | Individually Wrapped, Ke, Low Carb |
| Specialty | Snack |
| UPC | 852675006067 |
| Unit Count | 20 Ounce |
| Vitamins And Minerals | 20, 270 Milligrams |
C**E
Quality changed in 2025, but has since been fixed!
UPDATED REVIEW / JAN. 16, 2026: New Primal customer service reached out to me and advised that they had been working with some co-manufacturers in 2025, in order to catch-up on orders, which was the cause of the change in texture. These issues have since been resolved, as evidenced by the samples that New Primal sent to me. They are just as delicious as before, and I'm so excited that these will, once again, be a staple in my pantry. Thank you, New Primal! ORIGINAL REVIEW / NOV. 17, 2025: I first started ordering these beef sticks back in Aug 2024 and they remained a staple in our home for nearly a year. I LOVED having a good source of quick and tasty protein at my fingertips. However, when I received my Aug 2025 order, it was immediately apparent that something had changed drastically. The color of the meat inside of the tubing is much lighter than it used to be. The flavor is also much more salty than it used to be. The biggest and worst change of all- the meat is now so soft and 'mushy' that it is difficult to even bite through the outer casing. I am so bummed that these are, essentially, inedible for me at this point. I am not sure what, exactly, changed at the New Primal factory, but I'm so disappointed by it!
C**L
Addicted!
Update: Available again on Subscribe and Save, and still amazing! Very satisfying when a sit-down meal just isn't an option. We use these when traveling by car instead of stopping somewhere for lunch. Saves the cost and time of a restaurant stop and needs only some cheese, apple slices, and nuts for a filling meal. A healthy and delicious staple in our snack cupboard! While I'm sad that these no longer have a subscribe and save option, they're so delicious that I'll continue to purchase them. These beef sticks are absolutely perfect for snacks on the go (we use them on our long-distance bike rides and as snacks when out and about), and it's wonderful that we're not consuming sugar or preservatives with our snack. Very filling and tasty! Not too spicy (but I love spicy foods so may not be the best judge). Convenient, delicious, and healthy!
C**G
Prime Snacking with Primal
Primal Grass Fed Beef Sticks are a great way to get your protein and snack at the same time! They have a great taste and are so easy to just throw in your purse abd snack on when needed. A big plus is that they are gluten free and sugar free as well.
D**L
Great tasting beef stick.
Great taste, as a better alternative to the original Slim Jim from the 1980s. For me it has more fat and texture too soft, but if that's what you like, then it worth the purchase. I personally like more meat and a firmer texture.
D**O
Delicious and Healthy Snack Option!
I've been on the lookout for healthy snack options that I can enjoy on the go, and Primal Grass-Fed Beef Sticks have exceeded my expectations. These beef sticks are not only delicious but also packed with high-quality ingredients that make me feel good about what I'm eating. The flavor is outstanding. You can really taste the difference that grass-fed beef makes. The texture is perfect—not too dry or too greasy—and they have just the right amount of seasoning. Each bite is satisfying and flavorful, making them a perfect snack between meals or after a workout. What I appreciate most is the clean ingredient list. There are no artificial preservatives or fillers, just pure, high-quality beef. It's a great way to get a protein boost without any guilt. These beef sticks are also conveniently packaged, making them easy to toss in a bag for a quick snack anytime, anywhere. Overall, I highly recommend Primal Grass-Fed Beef Sticks to anyone looking for a tasty, nutritious, and convenient snack. They're a game-changer for anyone trying to maintain a healthy lifestyle while enjoying delicious food. I'll definitely be buying more!
D**.
Good but very inconsistent
If you get a good batch, these are the best tasting clean beef sticks on the market hands down. However, there seems to be a major consistency issue. I’ve ordered a 20 pack of the spicy beef several times and received a great batch that was eaten in 2-3 days. The last few orders were either very dry and the beef sticks looked much lighter in color, or they were much greasier than normal. My most recent order was not edible. One bite and I spit it in the trash. Figured it was a one-off. Then we opened two more beef sticks and they were very moldy. The rest of the pack is going in the trash. I purchased individual sticks from Whole Foods last year with no issues but the product has been scarce at my WF in 2025 and those I have purchased, have been greasier than before. If I reviewed this product the first time I bought it, I would have given it 5 stars but there is no consistency so that is the reason for 3 stars. I don’t know if they changed manufacturers or suppliers or what - but I won’t be purchasing them through Amazon again. I did just reach out to the company to request a refund. I hope they fix whatever it is that is resulting in an inconsistent product because as I said above, when they are good, they are really, really good.
A**R
DELICIOUS!!!!!!
I absolutely LOVE these! Taste great & so tender.
O**R
Quality seems to vary from order to order
I’ve been buying these for years and most of the time absolutely love them, but I’ve noticed that the quality is different between each order. I imagine it might have to do with where the sticks are placed in the smoker (or oven, or however it’s cooked). Maybe some spots are hotter than other spots so it maybe gets cooked too much or not enough. Or maybe it’s a different cut of meat or fat ratio? Trouble is that when it’s good, it’s REALLY good. But when it’s off, there’s a weird texture where you just endlessly chew and the meat never breaks apart, like a meat-based bubble gum that you chew for a minute and have to spit out. So it’s a bit of a crapshoot, which is a shame.
Trustpilot
2 days ago
1 month ago