Soft Focus Setting Powder | Translucent, Loose Formula to Blur, Soothe, Nourish | Lightweight + Long Lasting for All Skin Types | Non-Toxic, Vegan, Cruelty-Free, Talc-Free (0.32 oz | 9 g)

My favorite face powder. I've bought it more times than I can count. I hope it's never discontinued because I love it. I have oily skin and had always struggled with face powders not working and I would still look shiny throughout the day. This one works AMAZING! I don't get shiny unless it's too hot outside. No face powder can combat sweaty days lol. But just normal, day to day, shiny skin...this is the powder to use! It's worth every penny. And has never made me break out. Would 10/10 recommend.

I feel that I have tried every setting powder on the market. ILIA Soft Focus Setting Powder is the best. It is natural looking, not white or chalky, and does not settle into lines. I will not waste money on any other brand from now.

The first translucent powder I’ve found that actually sets TRANSLUCENT!Many brands advertise powders as being so, but I find that they oxidize quickly into an ugly orange or splotchy tan. I’ve spent ridiculous amounts of money trying different brands trying to replicate what this ilia powder does for a cheaper price point. However, I’ve finally come back to my tried and true, and have no regrets!While it is a more luxury set price, I find it to be worth the money. A little goes a long way, and this powder is not going to alter your makeup. I like to set with a powder puff, gently tapping it right into the skin rather than letting it sit. I find that it helps reduce creasing, control oiliness, and I’ve not had issues with flashback while using it!

Unlike heavy, cakey powders that can leave the skin feeling stifled and suffocated, this formula glides on effortlessly, providing a soft, velvety finish that feels like a breath of fresh air. It's like a second skin, offering just enough coverage to blur imperfections without looking or feeling heavy.It creates a soft-focus effect that diffuses light and blurs the appearance of fine lines, wrinkles, and pores. I use it to set my foundation and concealer for all-day wear, it holds up beautifully without creasing, fading, or settling into fine lines. Plus, it helps to control excess oil and shine, leaving my skin looking fresh and matte throughout the day.

Lightweight, mattifying, doesn't "cake" up; bought this as an almost 50 yr old woman with maturing skin and I will definitely buy it again. It's been a search for a good setting powder and I am pleased with this product. Great for my oily skin.

Best powder ever!!!!!

My favorite powder out there.

Whenever I try a new setting powder I always come back to this. I adore Ilia as a brand, but additionally this powder is SO good at reducing shine and not leaving any weird whiteness behind. With the glowy makeup trends I never want to look sweaty or oily and this solves that 110%. I would recommend this one to anyone truly

I have combination skin and even though I love ilia products for some reason it wasn't right for under my eye. It really dried them up showing even more my wrinkles and making my skin there flaky..so I changed the brand just to make sure and my eyes look normal now even though my wrinkles are still there it's not dry like sand. But I have to say I also stopped the concealer from the same brand so the results could be either the combination doesn't work on me a 43 year old with wrinkles .. or it's the powder that's good for oily skin