---
product_id: 49703926
title: "Preference Dark Auburn"
brand: "l'oreal paris"
price: "$2188"
currency: MXN
in_stock: true
reviews_count: 7
category: "L'oreal Paris"
url: https://www.desertcart.mx/products/49703926-preference-dark-auburn
store_origin: MX
region: Mexico
---

# 50+ Luminous Shades Variety Fade-Defying Color & Shine System 30-Minute Long-Lasting Formula Preference Dark Auburn

**Brand:** l'oreal paris
**Price:** $2188
**Availability:** ✅ In Stock

## Summary

> 🔥 Own your glow with Dark Auburn brilliance!

## Quick Answers

- **What is this?** Preference Dark Auburn by l'oreal paris
- **How much does it cost?** $2188 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.mx](https://www.desertcart.mx/products/49703926-preference-dark-auburn)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Technology:** Keeps your color vibrant and fresh for weeks, no dull moments.
- • **Unmatched Shine & Depth:** Experience luminous, multi-dimensional dark auburn that turns heads.
- • **Quick & Easy Application:** Just 30 minutes to flawless, permanent color at home.
- • **Care Supreme Conditioning:** Nourishes hair deeply, leaving it soft, silky, and salon-fresh.
- • **Signature Shade Selection:** Choose from over 50 shades to express your unique style.

## Overview

L'Oréal Paris Superior Preference Dark Auburn is a permanent hair color featuring a unique Fade-Defying Color and Shine System combined with Care Supreme Conditioning. This cream formula delivers vibrant, long-lasting color with exceptional shine and nourishment in just 30 minutes. Available in over 50 shades, it offers professional-quality results for women seeking a rich, multi-dimensional auburn tone.

## Description

Product Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Directions 1. Pour the gel colourant into the developer crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.

Review: Great colour! great coverage! Great conditioning - Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended
Review: . - Good product , but long delivery

## Features

- L'Oréal Paris Superior Preference Hair Color 4R Dark Auburn
- 1-Count

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000RDG7DO |
| ASIN  | B000RDG7DO |
| Best Sellers Rank | 335,174 in Beauty ( See Top 100 in Beauty ) 3,956 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | Red |
| Country of origin  | USA |
| Customer Reviews | 4.6 4.6 out of 5 stars (617) |
| Customer reviews | 4.6 4.6 out of 5 stars (617) |
| Date First Available | 7 Aug. 2012 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 6.1 x 9.1 x 15.7 centimetres |
| Item model number | I0026892 |
| Item model number  | I0026892 |
| Item weight | 0.24 Grams |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer  | L'Oreal Paris Hair Color |
| Package Weight | 0.25 Kilograms |
| Package dimensions | 16.4 x 9.1 x 5.7 centimetres |
| Product Dimensions | 6.1 x 9.14 x 15.75 cm; 0.24 g |
| Product Dimensions  | 6.1 x 9.14 x 15.75 cm; 0.24 g |
| Speciality | Permanent |
| Target audience | Women. |
| Volume | 1.42 Fluid Ounces |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** Red
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Ammonia free
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Long-lasting Color
- **Unit count:** 1 Count

## Images

![Preference Dark Auburn - Image 1](https://m.media-amazon.com/images/I/81KeXphPZzL.jpg)
![Preference Dark Auburn - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![Preference Dark Auburn - Image 3](https://m.media-amazon.com/images/I/71woeNZ6SyL.jpg)
![Preference Dark Auburn - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![Preference Dark Auburn - Image 5](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg)

## Questions & Answers

**Q: Im dark brown but can see red tones a little so if i put this on will it get rid of red tones?**
A: I had dark red hair and thought the ash colour would neutralise the red tones and it didn’t work as well as I hoped it would. I had to put a further black dye on my hair after this one to fully cover the red

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great colour! great coverage! Great conditioning
*by P***E on 8 September 2025*

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

### ⭐⭐⭐⭐ .
*by R***L on 29 July 2025*

Good product , but long delivery

### ⭐⭐⭐ Review
*by R***A on 6 November 2019*

Hält auch nicht länger als andere Haarfarben, sehr teuer

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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**Shop now:** [https://www.desertcart.mx/products/49703926-preference-dark-auburn](https://www.desertcart.mx/products/49703926-preference-dark-auburn)

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*Product available on Desertcart Mexico*
*Store origin: MX*
*Last updated: 2026-03-03*