OXFORD UNIVERSITY PRESS Better Brand Health: Measures and Metrics for a How Brands Grow World
Product ID: 514342625
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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge. Review: Väldigt intressant bok - Bra bok, snabb leverans Review: Good condition and quick delivery - Timely delivery and the product is in good condition. As for the contents, it very important for any marketer in a large company/looking to work in a large company
| Best Sellers Rank | #42,366 in Books ( See Top 100 in Books ) #16 in Media & Communications Industry #57 in Business Research & Development #69 in Advertising |
| Customer Reviews | 4.6 out of 5 stars 59 Reviews |
F**A
Väldigt intressant bok
Bra bok, snabb leverans
A**A
Good condition and quick delivery
Timely delivery and the product is in good condition. As for the contents, it very important for any marketer in a large company/looking to work in a large company
K**0
Good content & well written
My version contained a few errors/inaccuracies (easy for researchers to spot) that editors could/should have corrected. But I’ve reordered copies for colleagues & recommended to others. Well worth a read (& good reference material) for researchers & brand managers
J**H
Great investment
Book arrived perfectly, and its content is one of the most revealing things I've read. As a business consultant, this is a must read.
M**S
Ciência ou nada ?
Este livro tem o mérito de destruir muitas ideias que muitos tinham por verdadeiro sem espírito critico, falácias procura dar uma visão de marketing ciêntifico. Tem o grande demérito de nunca detalhar como chegaram as consclusões, ou como reproduzir, zero de informação sobre o que eles dizem ser ciêntifico. Esperava ter acesso aos fundamentos ciêntificos talvez uma parteleira de livros um 1 com 1000 páginas com os fundamentos.
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