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A practical guide to growing your product design career Knowing every vibe-coding tool or Figma trick doesn’t get you promoted. Learn 12 skills that do, like presenting, mentoring, giving feedback, and improving processes. An industry-backed approach to growth Based on how more than 50 companies evaluate designers and employees, including Etsy, Medium, Dropbox, Square, Figma, Zendesk, Intercom, and Coursera. Master the 12 skills by which top companies evaluate UX designers Set career goals within six design career paths Learn which skills top companies require designers to have at each level Build an actionable growth plan to reach your next level Improve 12 crucial design skills with actionable frameworks (mentoring, giving feedback, presenting, managing stakeholders, improving processes, etc.) Put the above into practice at work to get promoted faster Get answers to these questions: What career options do I have as a designer? What career path is right for me? What are the steps to reach my career goal? How do companies evaluate designers? What are my skill levels? What competencies should I be working on? How do I get a promotion? How do I practically improve my skills? What’s inside More than 60 concrete action items on growing your career Six templates and canvases for career planning Printable PDF canvas for your growth plan 14 recommendations for additional resources The skills that outlast the tools Tools change every year – Figma replaces Sketch, AI introduces new tools and workflows. The skills companies actually use to evaluate designers don't. That's why this book is a timeless guide for your career growth.

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