













✨ Cover Up, Stand Out! ✨
COLOR WOW Root Cover Up is a revolutionary hair product designed to instantly conceal gray roots and regrowth. Available in four versatile shades, this water-resistant formula lasts up to 24 hours, ensuring you look your best all day long. Its travel-friendly size makes it perfect for quick touch-ups, while the easy application guarantees a mess-free experience. Plus, it's cruelty-free, so you can enhance your beauty with a clear conscience.







| ASIN | B00O5484NM |
| Best Sellers Rank | 534 in Beauty ( See Top 100 in Beauty ) 2 in Hair Mascaras |
| Country of origin | China |
| Customer reviews | 4.0 4.0 out of 5 stars (20,573) |
| Date First Available | 17 Oct. 2013 |
| Is discontinued by manufacturer | No |
| Item model number | CW540 |
| Manufacturer | COLOR WOW |
| Product Dimensions | 5.59 x 1.52 x 12.7 cm; 4.54 g |
J**W
Amazing - saviour product
My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.
J**E
A natural looking game changer for root touch up and thinning hair
This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁
E**N
Falsely advertised- does not cover greys
Please do not waste your money and purchase this item. I have dark brown hair and have greys. I bought this solely to cover my greys until my next hair appointment. It does not work. All it does is make your scalp dark brown. A very expensive item that is falsely advertised. Also, I tried to return this item and it’s not eligible for a return.
L**4
Handy size and good prot
Handy product. You may wish to use your own bigger brush for certain hairline areas for coverage.
J**C
Looks great snd covers grey hair well
Used to use the spray on root cover, this is much better. Can apply it easily to the root growth areas, it blends in without being too powdery on the hair and doesn’t feel dry. I also used it on my eyebrows. Great one between hair appointments.
M**N
Worth it
May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while
C**X
Doesn’t cover greys!
Good colour match however Doesn’t cover greys and I don’t think it lasts long.
R**L
This Works!
Bought as a gift. But great idea and really works.
J**A
I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn't stand out at all. I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.
T**S
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.
B**M
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
A**R
Perfekt
D**R
This product is fantastic! My dark blond (and darker) hair turns white/gray after several weeks post hair dresser, and I just brush this on in strips. It tones down the white/gray and warms up my hair. I’m amazed how handy this is to tide me over until I can get in to the hairdresser! I use Dark Blond. It has a nice warm, soft brown color. It blends in perfectly and naturally. It’s also good for the spots on the scalp that look thin. Terrific product!
Trustpilot
2 months ago
2 months ago