John Frieda Precision Foam Permanent Hair Colour in 4PBN Dark Cool Espresso Brown

1. Easy, Mess-Free Application The foam texture is a game-changer — no dripping, no running dye, no mess. Many users point out how simple it is to apply evenly.  2. Excellent Grey Coverage & True Color It covers grey hair well, and delivers color that’s close to what the box promises. Users with medium natural brown and various brunette shades say the result is rich, even, and vibrant.  3. Soft, Shiny Hair After Coloring Unlike many box dyes that leave hair feeling dry or straw-like, this one tends to leave hair feeling smoother and healthier. There’s more gloss and less damage (as long as after-care is followed).  4. Value for Money Users feel they get good mileage — one box often is enough even for shoulder-length hair, and the foam spreads well. Also, bonus: the included conditioner helps maintain softness after coloring.  5. Pleasant Scent + Lower Irritation Many say that compared to other dyes, the smell is milder, and it’s less harsh on the scalp.

I'm not a fan of dying my hair at home. It is messy, and it is not that easy to cover everything if you have long hair. I'm OK paying $80+ at a salon, but the problem is that I never found a consistent colorist I liked. Either the color was off or I was left with a visible line between my roots and the rest of the hair. Also, I experienced dripping dye, strong chemical smell and a sloppy job overall. I tried several colorists before I gave up, (no, I was not willing to pay over $100 for going from brown to red as I don't consider it to be a complicated task). Now, with John Frieda "Radiant Reds" I get the best red color ever. It is so good that many people at the salon I go to for my haircuts comment on how beautiful my color is. They don't even suspect that I do it myself at home. I can see how many people who are trying to go from dark to light may end up being unhappy - it is way more complicated process and usually requires the use of pretty harsh chemicals. If you pay attention to the color charts, you will see that John Frieda does not advise you to use light colors if your own hair is more than 2-3 shades darker than the color you're trying to achieve. They know it will not work. Honestly, if your own hair is dark and you want to be a beautiful blond, it is almost impossible to do it at home. You will have to find a good hair colorist. It s expensive to be a blond, especially if you want it to look somewhat natural and not bleached out and over-processed. Also, I know it has been repeated everywhere but people still do the same mistake - do not attempt to change your color if your last coloring job happened less than 3 weeks ago. The results will be unpredictable and in the worst case scenario you may end up being pink, green or blue. Don't blame John Frieda - it is not their fault. I used many different brands before, but as soon as I discovered this dye a few years ago I never tried anything else. As many people mentioned, foam concept is so much better than a regular dye. I think I tried pretty much all shades of radiant red they have and they all were pretty - just depends on what exactly you want to achieve as the end result. I'll be honest, looking at the box, e.g 3VR and 4R it is almost impossible to see the difference and predict how exactly it will look on you, but if you're willing to play around a little bit with shades of red, you will find the one you like the most. A few tips: - wear some old black T-shirt because now you can concentrate on dyeing your hair instead of worrying about ruining your clothes - pull out face tissues and cotton balls beforehand as during the procedure your hands will be covered with dye (in my case bright red) and you will stain everything you touch - find a bottle of cream you don't care about and generously apply it around your face, close to the hairline but not touching your hair (this hair dye is not that difficult to remove but after 25 minutes can stain you pretty nicely, and if you don't have a lot of time to spend in a bathroom afterwards, applying any cream will save you some time) - brush your hair thoroughly and start from roots slowly moving towards your ends, especially if you are retouching - by doing this I never had any visible difference between previously dyed hair and grown roots - do not shampoo your hair afterwards, just use the conditioner they provided (I understand this step is from the manual but I know quite a few people who are impatient and end up not reading it till the last step) - take a snapshot of the box before you throw it out because you may forget in a month which # you used. Good luck to everyone! I hope your hair will end up looking gorgeous and healthy!

John Frieda's Deep Cherry Brown (3VR) and Deep Brown Black (3N) have been my absolute go to at home solutions for color since I started trying to cover up greys in 2011. YES, the redder shade seems to take a bit more care to make it last longer than the brown/black shade. That is typical even of professional color, which is how I first had any dye applied to my hair. Red just wears quicker, period. HOWEVER...what I like about this particular box color is that as it lightens up, it goes from a hint of red indoors to really pretty black cherry when outside, and any greys that I've developed just look like highlights of sorts. Post-color, my hair always feels soft and looks shiny! Watching family members use dye that drips and smells and burns (no matter which brand) has me convinced that foam is simply the way to go! The only times this foam has NOT covered grey, was an application miss on my part, not the foam itself. This is great for touchups or to make those expensive professional coloring sessions extend a bit. The only downside is that the awesome black latex gloves they used to include now seem to have been swapped out for some gloves that don't fit at all. Get yourself a box of good gloves from CVS and you're set for the easiest at home hair color, period.

I've been using John Frieda Precision Foam Colour for over a year now and its an excellent product!

Amazing product.. fast delivery! Thank you 😁