---
product_id: 5839652
title: "Atari Inc.: Business is Fun"
brand: "curt vendelmarty goldberg"
price: "$1712"
currency: MXN
in_stock: true
reviews_count: 10
url: https://www.desertcart.mx/products/5839652-atari-inc-business-is-fun
store_origin: MX
region: Mexico
---

# Atari Inc.: Business is Fun

**Brand:** curt vendelmarty goldberg
**Price:** $1712
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Atari Inc.: Business is Fun by curt vendelmarty goldberg
- **How much does it cost?** $1712 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.mx](https://www.desertcart.mx/products/5839652-atari-inc-business-is-fun)

## Best For

- curt vendelmarty goldberg enthusiasts

## Why This Product

- Trusted curt vendelmarty goldberg brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Atari Inc.: Business is Fun - Image 1](https://m.media-amazon.com/images/I/71n9+eQ8KRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A very fun read to those who grew up loving the simple games that Atari brought to life!
  

*by M***R on Reviewed in the United States on February 23, 2018*

Such a great wealth of Atari information and setting the record straight on many of the rumors I've heard over the years. Curt has such a great connection with many of the early gang of Atarians, Ted Dabney and Nolan Bushnell himself.  I'm giving this book a 5 star reviews purely on the enjoyment I have in reading it, which is the most important to me.  The book does need some grammar and spell checking, however.I grew up in the 70's loving that period of time when riding my bike to the closest bowling alley just to play a few games of Asteroids was a dream come true.  I remember that exciting period of time of getting the Atari 2600 for Christmas 1981 with my very own Asteroids cartridge.  Today I have a unique collection of game consoles, coin-op games, and handhelds that bring all those memories back.  Reading through this book allows me to understand how all these wonderful toys came to be.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Very detailed, highly flawed look at the early years of Atari.
  

*by T***E on Reviewed in the United States on May 28, 2018*

Atari: Business is Fun is a book that's difficult to rate in some ways.  Do you care only about the high level of detail and tremendous research compiled by the authors?  Or do you take note of the haphazard construction, the unbelievably terrible spelling and grammar mistakes and areas given short shrift?Well, at the end of the day, I'm going to split the difference.The general material in this book is first-rate.  There's a ton of detail here on Atari, the 2600 (in particular), and various other products, including numerous unreleased prototypes or products that have long been forgotten.  This material is backed by tons of interviews with the key players in the Atari story as well as a treasure trove of photos, internal documents, advertisements, and so on.However, one would be remiss to not make serious mention of the writing itself.  The book reads as if it were never proofread at all.  The constant misuse of the word "it's" is highly irritating.  It's literally misused at least 500 times throughout the book.  Seriously.  In addition that, the book switches from past tense to present tense seemingly at random.  It would be tough to overstate just how sloppy the writing is for a book of this size and magnitude.  It really is THAT stunningly bad.In addition, the structure of the book leaves much to be desired.  What starts out as a solid chronological retelling of the Atari story devolves into a disjointed mess that leaps around the timeline from product to product with little cohesion.  The end result seriously detracts from the book.Finally, while there's some 200-300 pages of photos and documents in the book, the quality of those photos is very, very poor.  They are, without fail, really grainy and black and white.  It's tough to imagine that the authors, who have possession of the vast majority of the originals reproduced in the book, couldn't have come up with SOMETHING better for reproducing these items.  A $50 scanner would have done better a better job.One more thing: to be clear, this book does not cover the entire history of Atari.  It covers the formation up to the sale to Jack Tramiel.  Wanna know about the performance of the 7800 in the market?  The release of the 520ST?  The death and rebirth in later years?  None of that is covered.  This book is the first in what was planned to be a trilogy.  Unfortunately, the authors have stopped work on the remaining books and it looks like this one is all we'll ever get from them.Bottom line:Very detailed, highly flawed look at the early years of Atari.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    An amazingly detailed company history
  

*by M***Y on Reviewed in the United States on January 13, 2013*

I was totally blown away by the scope and depth of this book.  A must have for any classic video game fan, this is a complete history of Atari from it's inception up until it was sold by Warner communications.  Every product (both the big hits and the turkeys) is covered with descriptions of its development as well as plenty of photographs and even engineering notes in some cases.  The authors did an amazing job of compiling interviews with former Atari employees and producing a compelling narative that takes you through the company's tumultous past.More than just a timeline of events and game releases, the book also paints a vivid picture of the key people at Atari and the business dealings (and double-dealings) that shaped the beginnings of the home computer revolution.  Everthing is told here, and Atari's story is full of twists and turns.  The company's spectacular rise and fall is well known, but this book tells the tale in a way that fills in the missing pieces and gives the facts straight from the people who were there.Those who read and enjoyed the Steve Jobs biography would do well to give this a read - Atari may not resonate with consumers of today the way that Apple does, but both have similar roots.  It isn't much of a stretch to say that had things gone a bit differently, we'd be using Atari iphones today.

## Frequently Bought Together

- Atari Inc.: Business is Fun
- Art of Atari
- Adventure: The Atari 2600 at the Dawn of Console Gaming

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.mx/products/5839652-atari-inc-business-is-fun](https://www.desertcart.mx/products/5839652-atari-inc-business-is-fun)

---

*Product available on Desertcart Mexico*
*Store origin: MX*
*Last updated: 2026-02-22*