

✨ Unlock your skin’s magic with a primer that perfects and protects!
W7 Prime Magic Face Primer is a vegan, cruelty-free makeup base designed to minimize pores and imperfections with a lightweight, clear formula. Professionally crafted in London, it creates a smooth, shine-free surface that extends makeup wear and enhances application, suitable for all skin types including sensitive skin.





| ASIN | B009H0OH08 |
| Best Sellers Rank | #26,655 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #113 in Foundation Primers |
| Customer Reviews | 4.4 4.4 out of 5 stars (9,589) |
| Is Discontinued By Manufacturer | No |
| Item model number | W7-169488 |
| Manufacturer | PerfumeWorldWide, Inc. Drop Ship |
| UPC | 639112887966 785217384449 639112888420 778714441111 787734455701 783327036968 784755029881 793379152318 |
R**Y
Amazing primer at an awesome price!
WOW, where has this been my whole life?! I’ve been looking for a dupe for L’Oréal’s Magic Perfecting Base Primer and haven’t had any luck. I happened across this primer, and was very skeptical because it was so inexpensive. But I bought 2 of them and I am amazed at the blurring power this primer has! It blends in so nice and soft and it sets to a soft matte finish. Makeup goes on top of this primer like silk! It is not like the Loreal Magic Perfecting Base Primer because of the consistency, but it definitely blurs and just feels amazing all day. This is by far my new favorite! I highly recommend that you just give it a try. There’s definitely some magic in these little tubes!
S**A
Amazing product that really works!
The three times I have used this with my good quality makeup, my makeup has not budged. After hosting a 7 hour event (8 hours from the time I put my makeup on and then sprayed this fixer), I looked in the mirror and was shocked to see that my makeup looked fresh. It pretty much looked exactly the way it did 8 hours earlier, no joke. I’m very pleased with this product and highly recommend it. I don’t wear makeup a lot, but when I do, I think it’s important to use a product like this to keep the makeup from smudging and running. This spray is a good one at a reasonable price. If you’re a make up enthusiast, don’t hesitate. Get it!
D**.
Better than expensive brands!
I really like this product and recommend it for any skin type. I am over 60, larger pores and oily or shiny complexion. Nothing is going to make my pores disappear but this primer does not make them look worse and does help hide them. It doesn't seem to settle in the creases or wrinkles on my face and it does give my skin more of a matted finish. It goes on smoothly and makes a great base for my foundation. I was using smashbx but I like this better, less shiny skin for me. My husband uses it as a matting product, which now replaces a premium brand name he used in the past. He likes it a lot too. His older skin type is more normal to dry. I hope it doesn't get discontinued.
J**Z
Smooth texture
I think this probably works best for younger skin with few flaws. I'm 47 and it works well for applying foundation smoothly. However it doesn't fill in pores or lines. Still good product.
K**I
good dupe!
Good value for this product. Works just like the Smashbox Photofinish primer, or any other blurring primer you can get. A little goes a long way, and it helps to smooth the skin's texture before foundation/concealer.
K**O
Drying
This product made my skin appear dry.
M**C
Excellent 🥰
Easy to use,primer is light and feel good on skin as soon as you apply. Perfect for oily skin
T**S
Yeah, get this
The primer is EVERYTHING. Made my skin feel like velvet! Setting spray played absolutely no games. 100% non transferable and the matte finish is matte matte!!
L**R
Tres bon produit vais en recommandermerci
C**E
This primer is pretty great for the price. I'm a huge fan of W7 products, but don't get me wrong, I also call out their more terrible products when I see them. This one has a few cons - such as the use of silica in the ingredients, which may break someone out if they do not clean it off properly, because it absorbs into skin very quickly. However, that means it is guaranteed to fill pores and reduces their appearance! I have not tried the pore-fection primer from W7 because this one has a noticeable effect on mine, I'm very happy with it. This is not overly oily, either, so don't worry about putting it in specific areas if you have combination skin like I do. I was perfectly fine to apply it all over, including as an eyelid primer! However, don't expect it to moisturise - you should definitely moisturise before/after applying this (I found applying moisturiser in my dry patches after I put the primer on improved the absorption, but most people recommend before. Try both!), as you usually would in your makeup routine. The formula is transparent, so don't worry about it tinting your foundation - I am very pale, so I can't use tinted primers or creams, etc. This is perfect. One thing you need to remember - a little bit goes a LONG way. I use just a tiny, quarter-of-a-pea-sized-blob for my entire eye area. If you apply too much, like I did, it will sit on the skin and won't absorb. If you find yourself thinking 'this isn't working at all!', cut the amount you use in half and apply that! After application, pat it in with warm fingers and let it absorb. A lot of times I preferred to let it sit for a couple of minutes after rubbing it in, as my makeup applied better when it was fully dry. So try it a few ways to see which best suits you! Finally, this product isn't tested on animals. I would deduct a star for the silicate formula but adding one back just for that!
S**I
Ich hatte vorher noch nie Primer genutzt, so dass ich anfangs skeptisch war. Nachdem ich beim ersten Mal viel zu wenig Primer genutzt habe, war meine Haut wirklich babyweich, aber ansonsten hat es mir gar nichts gebracht. Beim zweiten Mal habe ich einfach viel mehr genutzt und kann nun sagen, dass es eine ganz tolle, glatte Hautstruktur zaubert. Da man nicht sieht, wo man es bereits aufgetragen hat, empfiehlt es sich, von Anfang an, großzügig aufzutragen. Dann kurz antrocknen lassen und Makeup oder getönte Tagescreme darüber und schon sieht es super aus - und das Makeup hält auch wirklick länger!
A**L
je donne la note de 5 car pour une base , c'est un trés bon produit ! il suffit que d'une noisette pour tout le visage! ont obtient un résultat impeccable une peau très douce , il comble aussi les petites ridules , bref vous obtenez une peau parfaite ! et vous ensuite ont se maquille comme d'habitude et ont obtient un teint frais et d'une douceur incomparable qui dure toute la journée!! super produit a acheter les yeux fermer , je recommande ce produit a toutes vraiment ! maintenant un dernier conseille ! achetées en plusieurs , pour ne pas être en panne!
A**S
A great budget primer...
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2 weeks ago
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