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โ๏ธ Cool Your Color, Own Your Glow
PROVOKE Go Ashy Shampoo is a 200ml color-correcting shampoo formulated with triple toning technology to instantly remove brassiness and add a silvery, ashy hue. Suitable for all hair colors including blondes, silvers, brunettes, and balayage, it hydrates and enhances shine while neutralizing unwanted warm tones in just one wash. Paraben-free, hypoallergenic, and cruelty-free, it delivers a salon-quality finish with a simple 5-minute application.





| ASIN | B0D5QRYXSJ |
| ASIN | B0D5QRYXSJ |
| Active Ingredients | Sodium Chloride, Sodium Laureth Sulfate |
| Age Range Description | Adult |
| Benefits | Brightening, Color Protection, Freshening, High Gloss, Shining |
| Best Sellers Rank | 699 in Beauty ( See Top 100 in Beauty ) 63 in Shampoos (Beauty) |
| Brand Name | PROVOKE |
| Customer Reviews | 4.4 4.4 out of 5 stars (659) |
| Customer reviews | 4.4 4.4 out of 5 stars (659) |
| Hair Type | All, Color Treated, Dry, Dull, Normal |
| Item Dimensions | 36 x 58 x 175 millimetres |
| Item Form | Cream |
| Item model number | 40027079 |
| Language | English |
| Liquid Volume | 200 Millilitres |
| Manufacturer | Karium Ltd |
| Manufacturer | Karium Ltd |
| Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. |
| Manufacturer Part Number | 40027079 |
| Material Type Free | Paraben Free, Shellfish Free, Silicone Free |
| Model Number | 40027079 |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic, Not Tested On Animals |
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 240 g |
| Recommended Uses For Product | Color Protection, Dryness, Dullness, Hair Breakage, Split Hair |
| Scent Name | Floral |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 200.0 millilitre |
R**D
Surprise bonus whilst using
I actually bought this a year ago ๐ฌ bought to cool down a brown dye that turned my hair a very warm brown which worked. Then put it in the cupboard and forgot about it as in the end I just decided to keep the warmth as it suited me better in the warmer months (because of my tan). In December decided I was going to stop dying my hair and let the silver strands grow out. Needed something to keep the warmth from the dyed hair at bay as my hair grows, remembered this so got it out the cupboard and been using it again. One bonus that Iโve noticed is that it actually has made my really silver hair more of a gunmetal grey which is making them less noticeable against my natural black strands, which in turn is making the grow out process less noticeable so itโs helped make me feel less self conscious about it. As someone who has been dying my hair, regularly, since 13/14 and Iโm soon to turn 40 this has been a big (surprise) bonus for me. It does dry my hair out a little bit but my conditioner rectifies this so my hair is still left soft, smooth, and easy to manage. Great quality for an excellent price. A must have in my opinion, especially for dark haired women who are wanting to grow out their moonlights.
A**.
Excellent but it can dry out your hair
This is brilliant to use as a temporary toner. You only need a really small amount to cancel out yellow and brass. Only downside is it can be a bit drying so I would advice not to use on chemically damaged hair as it will not help as it may make your look much more dry and distressed of already damaged. But itโs so effective if your hair quality is good, sadly I had to stop using after my hair got damaged
G**O
Good product
I do like this shampoo and conditioner, but they can be a little drying so mix half of my usual shampoo with this and seems to work at reducing the drying effect. I use once every few washes and it tones the brassiness and in my old dyed hair, along with toning down stark white hair that I have in parts.
M**S
Lovely smelling conditioner. Leaves greys sparkling soft.
Lovely conditioner. Has a great smell and neutralises any of the brassy tones. Just be careful not to splash it onto any lightly coloured fabrics.
B**N
It does what it says, but......
I love the colour my hair is left in after using the shampoo and conditioner. I've only used them 3 times, which has been once every 3 weeks, however I'm left with a residue on my hair. It's even changed the colour of my hair brush. I've tried different quantities each time and still the same happens, even spending the time on extra rinsing. I've always used this brand in the purple shampoo and conditioner and never had this issue before. Anyone else had this issue?
M**S
Works very well ๐๐ค
Works slightly better than purple shampoo alone. I dye my own hair and sometimes need a hand getting the roots right! This product is VERY good. For me, personally, no purple streaks - only silvery hair after one use (see photos). I painted it on in layers, onto my dry hair, and left for 10 minutes. Really pleased ๐๐ค.
E**A
Love
Love love love and love and is cheap. Love
A**A
Lovely product
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