---
product_id: 71996179
title: "Building Distinctive Brand Assets"
price: "$2087"
currency: MXN
in_stock: true
reviews_count: 12
url: https://www.desertcart.mx/products/71996179-building-distinctive-brand-assets
store_origin: MX
region: Mexico
---

# Building Distinctive Brand Assets

**Price:** $2087
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Building Distinctive Brand Assets
- **How much does it cost?** $2087 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.mx](https://www.desertcart.mx/products/71996179-building-distinctive-brand-assets)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: Building Distinctive Brand Assets: 9780190311506: Romaniuk, Jenni: Books

Review: Great book for marketers! - This has critical marketing practices and helps avoid pitfalls for new marketers or business owners I highly recommend this for marketers old and new
Review: Great resource for branding/marketing experts - The book provides a clear explanation of how to create strong brand identities. What sets this book apart from others is its focus on developing distinctive visual assets - it outlines methods that help brands find these assets and "own" them in their respective categories so that they can stand apart from competitors and find success in the marketplace. BTW, I had the pleasure of interviewing Jenni on my podcast — so if you want to get a preview of what's inside the book, you can search for "On Branding Podcast".

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #204,053 in Books ( See Top 100 in Books ) #279 in Strategic Business Planning #304 in Marketing (Books) #418 in Systems & Planning |
| Customer Reviews | 4.6 4.6 out of 5 stars (120) |
| Dimensions  | 9.2 x 0.7 x 6.3 inches |
| Edition  | Illustrated |
| ISBN-10  | 0190311509 |
| ISBN-13  | 978-0190311506 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 248 pages |
| Publication date  | May 16, 2018 |
| Publisher  | Oxford University Press |

## Images

![Building Distinctive Brand Assets - Image 1](https://m.media-amazon.com/images/I/61qHPfwsELL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great book for marketers!
*by D***B on June 3, 2025*

This has critical marketing practices and helps avoid pitfalls for new marketers or business owners I highly recommend this for marketers old and new

### ⭐⭐⭐⭐⭐ Great resource for branding/marketing experts
*by A***K on January 17, 2023*

The book provides a clear explanation of how to create strong brand identities. What sets this book apart from others is its focus on developing distinctive visual assets - it outlines methods that help brands find these assets and "own" them in their respective categories so that they can stand apart from competitors and find success in the marketplace. BTW, I had the pleasure of interviewing Jenni on my podcast — so if you want to get a preview of what's inside the book, you can search for "On Branding Podcast".

### ⭐⭐⭐⭐ Overall
*by B***L on October 9, 2021*

Book cover easily wears. Do you print where the best publishers are? I like the content. Your major drawback is that you center your metrics around yourself. Consider p. 51: the metrics are your perceptions of the quality present in the product.

## Frequently Bought Together

- OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets
- OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know
- OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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**Shop now:** [https://www.desertcart.mx/products/71996179-building-distinctive-brand-assets](https://www.desertcart.mx/products/71996179-building-distinctive-brand-assets)

---

*Product available on Desertcart Mexico*
*Store origin: MX*
*Last updated: 2026-01-31*