--- product_id: 78399611 title: "How Bad Do You Want It?" price: "MX$1361" currency: MXN in_stock: true reviews_count: 9 url: https://www.desertcart.mx/products/78399611-how-bad-do-you-want-it store_origin: MX region: Mexico --- # How Bad Do You Want It? **Price:** MX$1361 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** How Bad Do You Want It? - **How much does it cost?** MX$1361 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.mx](https://www.desertcart.mx/products/78399611-how-bad-do-you-want-it) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It? , coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness. The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald’s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential. How Bad Do You Want It? reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There’s no such thing as going as fast as you can—only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself. Athletes featured in How Bad Do You Want It? : Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John “The Penguin” Bingham Review: 5 Stars - Great book. Review: Inspiring Stories of Athletes who took the leap - Beyond genetics, training and platforms - A journey into the lows of high flyers and high’s of the underdogs, when they give it all 🚀 ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,009,721 in Books ( See Top 100 in Books ) #1 in Triathlon (Books) #3 in Cycling (Books) #10 in Sports Psychology (Books) | | Customer Reviews | 4.4 out of 5 stars 2,353 Reviews | ## Images ![How Bad Do You Want It? - Image 1](https://m.media-amazon.com/images/I/71VCrtLBkxL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5 Stars *by A***R on 9 December 2020* Great book. ### ⭐⭐⭐⭐ Inspiring Stories of Athletes who took the leap *by V***R on 27 May 2024* Beyond genetics, training and platforms - A journey into the lows of high flyers and high’s of the underdogs, when they give it all 🚀 ### ⭐⭐⭐⭐⭐ Five Stars *by A***R on 30 December 2017* Very good book, fluently written, every player must read this book ## Frequently Bought Together - How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle - Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance - Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.mx/products/78399611-how-bad-do-you-want-it](https://www.desertcart.mx/products/78399611-how-bad-do-you-want-it) --- *Product available on Desertcart Mexico* *Store origin: MX* *Last updated: 2026-08-19*