OLD TOWN 3 in 1 Classic White Coffee, 21.2 Ounce

Off all the 3 in 1 coffee, this is my favorite instant coffee. I use it for traveling, biking and at home. Mix with half cup or less, boiling water. Coffee taste, mild, not strong.

I am into this coffee, since a long time. I just love this product!

Rich and creamy

Tasty, prompt delivery, reasonable price, authentic!

I live in the U.S. but my asian girlfriend turned me on to this instant white coffee that I believe originated in Malaysia. I resisted since I've drank nothing but black unsweetened coffee since I was 20 years old and couldn't imagine drinking coffee manufacture with cream and sugar built in. But one sip and it was a very positive WOW...so good! I tasted both "Classic" and "Cane Sugar" varieties. I didn't study the technicalities, but I don't detect a significantly different flavor between them. I am an older guy with cardiac risks, so I look out for foods that will reduce the risks. After I'd already enjoyed a few servings of the "Classic" that I purchased, I finally read the ingredients on the label. Very bad news. The first ingredient is "Hydrogenated Palm Oil" which is pure poison. Palm oil is bad enough in itself, but fully hydrogenated? Nutritionists learned long ago that hydrogenated oils are super high risk for heart problems. Since then they've basically disappeared from any food products I examine. Nobody should consume them more than rarely, and especially people like me who already have some history. Of course there is plenty of sugar here, and it is 170 calories per cup as opposed to 000 for black coffee. I figure on immensely enjoying one serving per week until the supply is exhausted. I'll buy it again if I have proven I can maintain discipline and not drink it more often. The taste is amazing - detecting nutty flavor notes to go with a level of sweetness which was not too much and just right. I find the flavor of coffee with just a teaspoon of sugar to be undrinkably sweet, but however they're doing it here, it's just delightful.

I found the coffee to be medium strength; which is how I prefer coffee, also I believe they added just the right amount of sugar and creamer to make an enjoyable cup of coffee. It really ticked all the boxes to me.

Working in nursing u gotta always have plan B for caffeine, not every place provides a kcup machine or coffee pot DELICIOUS, creamy and packs a punch u need at 3 am on the night shift LOVE THIS PRODUCT

Finally there is an instant coffee that has the right amount of sweetness and lightness/dairy that just needs hot water and you are set for an enjoyable coffee. No mess, no Keurig cups or dispensers. I’m hooked!