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✨ Prime your lids, own the day — flawless eyeshadow that won’t quit! 👁️
Urban Decay Eyeshadow Primer Potion in Nude is a lightweight, anti-aging primer that smooths texture, evens skin tone, and intensifies eyeshadow vibrancy for up to 24 hours. Formulated with skin-firming ingredients and optical blurring pigments, it’s perfect for mature and oily lids alike. Vegan, cruelty-free, and free from harmful additives, it delivers a crease-free, radiant base for all skin types and tones.


























| ASIN | B0170K3IRY |
| Best Sellers Rank | #3,138 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.3 out of 5 stars 4,546 Reviews |
| Finish Types | Sheer |
| Item Dimensions | 0.8 x 1 x 3.9 inches |
| Item Form | Cream |
| Item Volume | 5 ml |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | 1704451 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Oil Free, Paraben Free, Phthalate Free, Sulfate Free |
| Model Number | 1704451 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture. |
| Skin Tone | All |
| Skin Type | Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Anti - Aging, Color Enhancing, Color Extending |
D**E
Glides on easily
Easy on the skin, glides on without dryness. Not quite as much coverage if you have broken blood vessels to hide but still overall a great product. Keeps eye shadow in place well.
K**N
Great for anti-aging in hooded eyes
Personally, I think this is a great product. I have aging skin I have hooded eyes this goes on really creamy it dries fast and your eyeshadow stays on and looks spectacular I don't know if you guys could tell the difference but I posted a picture of one eye with this primer and eye makeup and one eye clear with nothing on it. I would recommend this product to anybody that has agent skin and also creases...
J**S
Perfect Primer
I've been using this for YEARS! I believe it is truly the best primer. My eyeshadow goes on smooth, stays on ALL day and night, and never creases.
J**O
Same price for less product.
Urban decay is my favorite eye primer. I have tried others and so far, none work like this one. However I am not a fan of the new stick inside of the container design. This takes up space that could be used for more product. Probably a way for them to cut back on product without you noticing and disguising it as "we added an applicator for your convenience". Id rather have more product, because now I have to buy more often and its the same price.
N**Y
Best for Cosplaying
I can't find any other primer that works best than this. Anything with primer, sealer or base, I go for urban decay. If your a cosplayer and need it for a long day convention then this is it! Your makeup will last
D**Y
Only so-so!
I generally love Urban Decay products - I ALWAYS use the mascara, so thought I would try the eye shadow primer. I have used better. A little oily when first applied. I did not like the applicator or that you can't see how much is left in the container. I don't think I will try this one again.
R**D
Great for those 35+
My favorite primer that doesn't cake up nor dries out my skin
O**M
Caked inside the Bottle - Almost Nothing Inside - Does not Work
I received an originally sealed new Urban Eyeshadow Primer Potion. Upon opening: It was a caked inside the bottle, just a bit of old, dried out goo on the wand, pigments clumped together, bottle seemed full to only about 12% (shrinkflation too???????). The primer was unusable. I rubbed some of the crumbs on my hand and applied it for a test. It does nothing. No priming upgrade. Last, but not least, it gave me swollen eyes. Awful. Recommendation: Stay away!!
L**S
Bueno
Me equivoqué y pedí el tamaño mini,pero para el precio estuvo muy bien,recomiendo adquirirlo cuando esté de oferta ya q aunque sea muy poco producto rinde demasiado(ya me habían regalado una muestra gratis y me duro una semana usándola diario).si prolonga la duración de las sombras y con una cantidad muy pequeña rinde para los dos párpados
A**Y
Bon produit
Bon produit mais pour moi qui porte des lunettes progressives donc quotidiennement, mes paupières restent grasses. Même si je veille à bien laisser sécher mes paupières avant de poser mon maquillage
B**A
Me parece buenísimo para piel madura, el maquillaje dura muchísimo y la piel no se arruga
Buenísimo,
P**.
A little bit dodgy...
When it arrived, the outer box was a little dirty and already opened. From that moment, I felt uneasy about using it. Despite my suspicions, I opened the box and found the concealer’s cap was loose and came off easily. It made me really question if it was truly new and whether it had been stored hygienically. Since it’s something applied directly to my face, I’m a bit worried but still using it... I don’t think I’ll buy this again.
E**E
Yep!!
Love love love this product!!! Please never change the serum!!! Why hasn’t anyone else I have found thought of age defying eye primer!!! Perfection!!! Works like a charm!! Makeup lasts for hours just as you left it without reapplying and even if it is blended down to a minimal eye look and sweltering outside… the plus side is my eyes look less worn after weeks of daily makeup application
Trustpilot
1 month ago
3 days ago